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Pupurazzi Pets Asian Flagship Store by Gokan Studio

Project name:
Pupurazzi Pets Asian Flagship Store
Architecture firm:
Gokan Studio
Location:
Chengdu, China
Photography:
Here Space Photography
Principal architect:
iZ
Design team:
Gokan Studio
Collaborators:
Interior design:
Gokan Studio
Built area:
4,200 m²
Site area:
4,200 m²
Design year:
2023
Completion year:
2024
Civil engineer:
Structural engineer:
Environmental & MEP:
Landscape:
Lighting:
Supervision:
Visualization:
Tools used:
Construction:
Material:
Micro cement, art paint, tile, aluminum, stone, acrylic, PVC floor
Budget:
Undisclosed
Client:
Pupurazzi Pets
Status:
Built
Typology:
Commercial Architecture › Store

Gokan Studio: Walking into the Pupurazzi Pets Asian Flagship Store feels like a dreamland carefully designed for pet lovers. Here, all pet-related services and products are brought together, with every corner thoughtfully curated to meet the diverse needs of both you and your pets, making each transition between spaces filled with fun and surprise. On the first floor, the eccentricpets exhibition area is designed with a museum-style display to create a unique atmosphere. With dense vegetation, humid air, and vibrant animal exhibits, it simulates a thriving ecological environment. Visitors can not only admire various rare eccentricpets up close but also experience an immersive adventure, as if exploring a rainforest.

Continuing from the rainforest-like eccentricpets area, you can take a private elevator to the second floor. This area is designed with a museum-style exhibition experience, showcasing educational information related to pets. After the tour, you will enter a spacious reception hall, inspired by the experience of a station concourse. This space is designed as a resting and consultation area for pet owners. In this warm and open area, you can easily interact with other pet enthusiasts, share pet care tips, or consult with staff about various pet-related services. Next to it, a pet grooming salon, hospital, pharmacy, café, dog training school, and shopping area offer one-stop services. The flexible and multifunctional layout ensures that the different functional zones are connected yet independent, providing the utmost convenience for both you and your pet.

As you continue exploring and reach the live display area for cats, dogs, and birds at the second-floor entrance, you are once again transported to a museum-like exhibition. Here, you can not only admire the adorable live pets up close but also engage with the staff to learn about their living habits and care techniques. It's like having a conversation with nature in a museum, deepening your emotional connection with the pets and making your visit richer and more fulfilling. The store at basement is designed with inspiration from a subway platform. Customers feel as though they are passing through a busy station, quickly and conveniently selecting products.

The modular shelving system is designed to meet the demands of flexible, versatile, and quick assembly or disassembly, providing operational convenience while adding a touch of fun to the overall experience. At the Pupurazzi Pets Asian Flagship Store, the combination of various functional spaces and immersive settings tightly integrates the diversity of pets with the human lifestyle. Every customer who steps inside can experience the richness and vibrancy of pet life. Whether you're here to shop for pet supplies or looking to share a joyful moment with your pet, this store caters to all your needs, making each visit an unforgettable journey.

Pupurazzi is a combination of "puppy puppy" meaning "dogs," and "razzi" which refers to being the focus of attention or affection. Therefore, "Pupurazzi" translates to "followers of puppies' gaze," symbolizing pet guardianship and devotion.

Founded in 2015, Pupurazzi is a large-scale pet brand chain based in Chengdu, with over 40 stores. The store types range from community service NEO stores, standard community stores, and mall locations, to flagship brand stores. Pupurazzi is committed to providing full life-cycle pet care solutions and offering diverse services and experiences. The brand aims to bring a new lifestyle to pets while promoting a positive, healthy, and trendy way of pet care for pet owners.


By Alfredo Gonzalez

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