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GAGGENAU & NEXT125 Experience Store in Chengdu by HDC Design

Project name:
GAGGENAU & NEXT125 Experience Store in Chengdu
Interior design:
HDC Design
Fusen-Noble House 2, 99 Duhui Road, Wuhou District, Chengdu, China
Chuan He
Principal designer:
Rene Liu, Jiajun Tang
Design team:
Built area:
273 m²
Site area:
Design year:
July 2021
Completion year:
November 2022
Furniture and Equipment Design: TimeStone Design
Architecture firm:
Tools used:
Commercial › Store, Exhibition Hall

HDC Design: After centuries of evolution, the kitchen has become the center of the home and family of human beings, both literally and figuratively. 

GAGGENAU is the maker of the most outstanding kitchen appliances. SCHULLER NEXT125 is synonymous with premium customized kitchen cabinets. These two German brands are present in Moutt Exhibition Hall.

Every detail shows texture to an extreme, with the most sophisticated craft, and they all come from recognition and pursuit of beautiful things, presenting the quality of a top household appliance brand.

As an exhibition area for residential homes, we have always believed that GAGGENAU not only gives the product with innovative appearance and super high quality, but also has a subtle display through daily operation, fully meeting the Asian cooking habits. Therefore, the key point in space design should not continue to follow the tough craft look, but to integrate into life, have more humanized care.

The exhibition hall will provide a free presence in an elevated white space featuring a huge white dome with accurate dimensions and a natural private garden.  Even some Michelin star chefs are loyal fans of GAGGENAU. Customization makes people happy.

The display under white light allows the kitchen imagination to customize its own professional home kitchen space according to the size of the kitchen and the different sizes of each corner.

The idea of cooking with nature and seasonal food is gradually gaining ground and the essence of GAGGENAU kitchen appliances and SCHULLER NEXT125 kitchen cabinets is experienced more realistically.

The transformation process from feeling the exhibition hall to the real sales sense is realized through the humanized guiding. Therefore, the use value of the exhibits is fully reflected in the display and experience process, so that customers can personally perceive, experience products, establish communication, and finally integrate comfort, art and taste into daily life, making every detail of life become a kind of enjoyment.

Chengdu HDC Design Consultant (www.hdcchengdu.com)Since it was founded, Chengdu HDC Design Consultant has always adhered to a diverse, open-minded, creative and refined design way, we keep the strategy of “exploring the essence of commercial space” to actively carry out space design, so as to create complete high-quality projects for Chinese catering industry. The work we have designed speaks clearer than words, and we never make profit by any sharp practice.We have been exploring and discovering cutting-edge boundaries in the dialogue between commerce and design, creating leading design ideas for different type of projects to help clients enhance their brand value and industry barriers, and actively promote the expansion and output of China’s design.

By Liliana Alvarez

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