Maden Group: Argodrinks showroom is a space that serves for the display, testing and purchase of drinks. The showroom has been designed with a completely new look, with the aim of creating adequate spaces for the distribution of brands and creating a comfortable environment for testing. To curate a complete experience, materials such as concrete have been applied to the existing walls, highlighting the industrial concept of the store and creating a uniform background for the other elements. This establishes an honest dialogue between the product and the space.
The architectural solution is designed so that each beverage brand has its own equivalent space, with circular volumes strategically placed to create a non-linear organization, attracting footfall and allowing customers to easily navigate the space and examine the products. This also provides smaller, more intimate spaces within the store. Geometric expressiveness is balanced by calm tones, emphasizing the importance and desirability of the product. Soft lighting and careful organization make each product look like a work of art, inviting the visitor to enjoy a wonderful journey into the world of drinks. The feeling of exclusivity and welcome makes every visit a beautiful experience, where every detail contributes to creating an atmosphere that arouses curiosity and pleasure.
