Paralelo Estudio: BeLover was born as a project that totally transforms the concept we have of erotic shop. It is based on the idea of the traditional knick-knack shop, thus giving a 360-degree twist on what we associate today with an erotic shop. A wide range of colours and materials were used, transforming the space in such a way that the customer is drawn into the atmosphere. An atmosphere that envelops the consumer in a recreational space, in which different points of the shop encourage them to explore everything as a whole.
In order to transmit all the sensations, the product is the protagonist. The lighting, the materials and the colours, everything is designed to make entering Belover an experience. Each product has its own corner, integrated into the visual and sensory journey, designed to guide the customer through the shop. The predominant decorative element is the giraffes, which have become the main reference, making Belover different and unique.