Innovation and plurality of narration. The Migliore+Servetto design studio designs the new permanent installation for the room on human evolution within the Natural History Museum of Milan. A narrative landscape conceived around visitors’ actions and perceptions.
The Migliore+Servetto design studio, which won the national competition to design the set up of the whole museum in 2018, has created the permanent design for Room IX of the Natural History Museum of Milan, dedicated to the “Natural history of humans”. The intervention involves approximately 400 square metres and ranges from the overall conception of the room layout – also in terms of the planes and spaces of the environmental graphic communication and multimedia – to the design of the installations that will lead to the reopening of the room to the public, starting from the end of 2023, one year after its closure. Thanks to the choral synergy between the exhibition elements, graphic communication and multimedia, the Studio’s contribution aims to restore the museum room’s status as a true “theatre of narration” that can dialogue with a variety of audiences in terms of age, level of knowledge, language and culture of belonging, while always keeping the visitor the protagonist of the whole experience. The exhibition concept, which was designed for the human evolution room (Room IX), is thus just the first step of the renovation process put into place by the museum and has been conceived so that it can be included in and adapted to all the other rooms.
The Natural History Museum of Milan is a cultural and artistic centre for the city of Milan as the guardian of a collection of inestimable scientific value, which consists of more than 700 display cases divided into 23 rooms, housed in a Neo-Gothic style building within the Public Gardens of Porta Venezia.
The architects Ico Migliore and Mara Servetto have placed temporality at the core of the general concept and permanent exhibition design for the room, imagining spaces destined for long-term use. For this purpose, the exhibition system was conceived so that it could be integrated, and as such it is composed of freestanding, independent elements that fit into the space in a light manner and which have been designed to house different types of contents.
In keeping with the objectives of the scientific project by Anna Alessandrello, Curator of the Palaeontology Section of the Natural History Museum of Milan, the arrangement of the contents is able to develop a dense and stratified narration thanks to this new exhibition system. In this way, the visitor can approach the contents in a more engaging and spontaneous way through different levels of depth depending on their curiosity and knowledge.
The design of the room’s new layout, which includes different exhibition typologies, reflects the curatorial subdivision of the space into four macro areas in ways that are immediately understandable, with every area distinguished by a specific colour and out of scale visual and numerical signage. “Who are we?”: the position of humans in nature and within the order of primates; “An African bush”: numerous species of bipedal hominids originated and coexisted in Africa between 6 and 2 million years ago, including the oldest Homo genus; “Out of Africa”: over roughly the last two million years, representatives of the Homo genus expanded their spatial range, spreading outside Africa on several occasions; “Homo Sapiens”: the appearance of the oldest members of our species.
A scenic tower stands out in the middle of each area as the core of the installation: a 4.5 metre-high parallelepiped made entirely of glass is conceived as the setting of a narration that spans the physical and the digital, both in the interior and exterior spaces. The first tower is completely closed and acts as a huge display case, within which skeletons of current primates are exhibited. The second one can be crossed through and invites visitors to enter and immerse themselves in the multimedia scenography. The third one features an entrance that opens up the view over the inner environment, which is arranged to build an immersive form of storytelling recounting how the ancient representatives of the Homo genus left Africa. The last one, which also can be crossed through like the second one, is dedicated to thought and creativity and is next to a special purpose-built display case that hosts the monumental remains of prehistoric animals.
Five 2.5 metre-high free-standing display cabinets are arranged alongside the four towers. Conceived as narrative open chests they are placed upright and, inside them, the installation explores themes concerning the section in which they are located. In addition, there are five display cases in the room divided in two typologies: tables and towers. Thanks to imperceptible lamps mounted on both longitudinal sides, it was possible to set up both the models from the inside. This device was designed to facilitate further updates and changes to the contents on display quickly and easily, in order to fulfil the ever-changing exhibition needs. To give continuity to the storytelling, which is divided into four moments, the Migliore+Servetto design studio has placed a double inclined plane on both longitudinal sides of the room. One plane for each section hosts the timeline that accompanies the public during the visit by contextualising the storytelling temporally.
Two graphic walls are placed at the entrance and the exit of the Room, acting as two narrative planes that remind visitors of the complex themes on display.
A lateral, fixed-angle terrace completes the installation, offering an overview of the room to those sitting there. It was conceived to host groups and offer a starting point for visits for the guides, who can explain and introduce the complicated issues of the upcoming sections in this place.
“We believe that the museum space should increasingly become a place of consciousness and identity, an inclusive space that can speak to different audiences in different ways, somewhere people can meet and to which they want to return,” said architects Ico Migliore and Mara Servetto. “The intention behind the intervention to renovate the identity and storytelling power of the Room dedicated to the Natural History of humans is part of a wider project that is aimed at restoring the high cultural value of the Natural History Museum of Milan. Already a place of outstanding richness, thanks to the new project it can now offer diversified narrative scenarios for a memorable experience of exploration and knowledge.”
Migliore+Servetto also curated the lighting design, in which light and shadow are conceived as two dialectic elements that permeate the environment to build pathways and trace accents, defining the visit and reading pace. Lastly, the project also envisages an environmental sound diffusion to accompany the visit.
Within the final concept, the graphic design was developed by Studio Nexo, while the multimedia content was by Studio Azzurro. The production was carried out by Gruppo Fallani.
About
Founded in 1997 by IcoMigliore and Mara Servetto, Migliore+Servetto is an Italian design studio based in Milan that has carried out over 800 projects in 21 countries, obtaining prestigious international awards, including 3 Compassod'Oro ADI awards, 13 Red Dot Design Awards (Germany), 2 German Design Awards (Germany), 3 FX Interior Design Awards (United Kingdom) and 2 International Design Awards (USA). The Studio moves between architecture, graphics and design with particular attention to the value of the places' identities, which are always conceived as narrative spaces. In parallel to this, it develops on-going research activities into the use of light and new technologies. Ico Migliore is Professor at the Politecnico di Milano and Chair Professor at Dongseo University in Busan (South Korea), while Mara Servetto is Visiting Professor at Joshibi University in Tokyo. The companies and institutions that have entrusted the Studio with their projects include Max Mara, Tod's, Giorgio Armani, Fila, Intesa Sanpaolo, Lexus, Samsung, Whirlpool, Bombardier, New York Times and Wallpaper*. Interventions for several major cultural destinations in Italy and abroad bear the signature of Migliore+Servetto, such as the Egyptian Museum in Turin, the Miramare Museum in Trieste, the Chopin Museum in Warsaw and the ADI Design Museum in Milan. In terms of urban design, in South Korea M+S conceived the project for the Waterfront Door / Into the Ocean and the Blue Line Park in Busan, which was also awarded the Urban Branding and Tourism Landscape Award 2021 and was selected for the FX International Design Awards (UK) 2021 in the Public Space category. Recently, the Studio designed the interiors of the new headquarters of The Human Safety Net, the humanitarian foundation of the Generali Group, at the ProcuratieVecchie in Piazza San Marco in Venice, and it has just inaugurated the project for the new Electa bookshops inside the Colosseum.
