"Born free, why conform to conventions?"
— 31Design, Huang Tao
Establishing a space for youth gatherings
The demand for experiential consumption is increasing among the new generation of youth, with more people engaging in freelancing and content creation. Not confined to specific cities or office spaces, they epitomize "creativity, authenticity, and curiosity", with a thirst for freedom, a boldness for exploration, and a quest for belonging. Therefore, innovative serviced apartments are permeating top cities around the world, delivering a crucial signal.
Shenzhen 31Design has once again partnered with Singapore's Ascott Group to create the lyf serviced apartments designed specifically for millennials, with a brand philosophy of "bursting with energy, sharing a new life". Amidst its swift global expansion, the lyf Luoyifang Hotel, nestled in the "Great Tang All Day Mall" within Xi'an's core business district, stands as a landmark project in China.
With unique creativity, Creative Director Huang Tao merges the cultural heritage of the city where the project is located with the free and fashionable essence of the lyf brand, presenting a clever fusion that showcases his rich experience in hotel design.
Interpret urban culture and create wonders
Based on a profound grasp of the lyf brand's philosophy and analysis of the millennial clientele's characteristics and needs, the 31Design team delves into traditional culture within the context of contemporary times, embedding curatorial, artistic, and trendy design elements. With strong local cultural traits and contemporary trendy artistry, a distinctive space blending the burgeoning millennial culture and long-standing city heritage is crafted in modern Xi'an.
Crossing a thousand-year journey
Serving as envoys of the Western Regions to travel to and from Chang'an
Visitors are envoys of the Western Regions, touring around Xi'an to uncover its millennium-old beauty, spanning from ancient literature to contemporary trends.
From Fenghao of the Western Zhou Dynasty, through Xianyang of the Qin Dynasty, to Chang'an of the Tang Dynasty, Xi'an, the ancient capital of thirteen dynasties, holds profound historical and cultural heritage. 31Design delves into local culture, employs "New Ideas from the Ancient Tang Dynasty" in its storytelling, and takes "Wandering in the West Market, Exploring the Alleys, and Experiencing the Charm of Tang Dynasty" as the primary focus to align with various spatial functionalities and scenes and engage with the cityscape. "Koi" is homophonic with "Li" in Chinese and symbolizes auspiciousness in the royal family of the Tang Dynasty.
As the starting point and center of the Silk Road, the "West Market" served as a showcase of Chang'an's prosperity to the world and a hub for political, commercial, and cultural exchange with the Western Regions during the glorious Tang Dynasty. Horses are a representative element of the Silk Road, which functioned as a bridge for East-West economic and cultural exchange, spreading the friendliness and goodwill of a unified world. Unlike conventional hotel service counters, 31Design draws inspiration from the contours of Tang Dynasty architectural ridges, presenting a novel idea for space-time transformation to create a social space combining hotel reception services, cafés, and bars. Dialect neon lights embody the most authentic and warm hospitality.
Strolling through Chang'an East and West Markets, the dispersed street lights in the communal relaxation passageway evoke the luminous splendor of the prosperous Tang Dynasty. Blue incites a sense of openness, trust, and tranquility. However, historically, its application was approached with caution. It wasn't until the early Tang Dynasty that the dynasty's audacious character and liberal mindset brought blue glaze into Tang Sancai ceramics.
This inspirational and innovative series combines the rhythm of Tang poetry with "trendy slang", offering the comfort of spending the whole day with friends.
Gathering for fun
Be the star of the show, take the initiative
It's essential to design visible spaces while taking into account "interactive connections" with invisible elements.
Design is utilized to empower community formation as various settings can contribute to the creation of a space abundant in life experiences. Infinite interaction and emotional connection between people, and between people and spaces can be achieved through cultural and artistic perception and exchange of thoughts, thereby infusing spaces with vitality and instilling a sense of recognition, belonging, and community in people.
The design team adeptly captures the city's historical context, and pinpoints and encapsulates the "spirit of place" from familial, geographical, vocational, and interest-based links to establish a hotel that allows like-minded visitors to socialize. Functional areas such as kitchens, restaurants, shared office spaces, leisure areas, and shared laundry rooms act as catalysts for social interaction, evolving into a "super show" where guests can display culinary skills, talents, and creativity.
Maps ignite the desire to explore. Applying elements of Chang'an maps to the walls of the rooms can stimulate the curiosity of newcomers and prompt them to venture beyond their comfort zones, follow the map to experience the cultural charm of the ancient city, and meet new companions on their journey.
How to strike a balance between art and commerce?
There appears to be an inherent conflict between art and commerce, yet an overabundance of harmony might result in mediocrity and triteness. Balancing the two is undoubtedly the most challenging part of the design process, demanding wisdom and courage. 31Design's answer is "to create a better life". The world is not short of wild imaginations, but it takes effort to fuse the profit-seeking nature of commerce and the formality of art with the ultimate goal of life. Art transcends mere an accessory but coexists with space, becoming an integral part of life to avoid being neglected.
Shattering the confines of traditional hotels, the team meticulously scales their design and deploys modern interpretations of Chinese cultural heritage to showcase a surreal artistic charm, thus setting a new benchmark for future hotel space experiences. Koi elements are adopted to create trendy IP characters with different personalities and skills, filling the space with more possibilities for social creativity and resonating emotional value.
The statement, "Koi can carry aspirations to distant lands, as fish can swim with the flow and reach afar", mirrors the ancient romantic imagination of using fish as messengers, depicting the scene that travelers from around the world come together, wearing koi masks, to appreciate the prosperous Tang Dynasty. Cuisine provides a glimpse of the essence of culture and history, connecting the present and the past, blending trends and civilization, and allowing for savoring the authentic taste of Chang'an in a humorous manner.
A life unbound by convention, full of fun, joy, and passion is the dream of the millennial generation. Only by truly understanding their inner world can design be vibrant and resonant. 31Design translates traditional culture and art through innovative design techniques, ultimately achieving an infinite blend of history with the present, art with everyday life, and settings with spirit.
