Ukrainian object design company WOO has teamed up with creative content studio CUUB to present an exceptional fusion of design and nature through a series of artistic visualizations and animations. This collaboration introduces a fresh perspective on product representation, employing non-traditional, cinematic angles that seamlessly integrate WOO’s furniture into natural environments.
Each image is a story of harmony between design and its surroundings, amplifying the synergy between nature and modern living through deliberate color palettes and thoughtful compositions. Below are the key pieces and concepts brought to life in this innovative partnership.
LAYERS coffee tables
Designer Dmytro Kozinenko has created a coffee table that evokes a sense of time and history. The "Layers" table, with its solid aluminum pipe base and contrasting wooden insert, appears as if it has weathered centuries. Placed against a desert backdrop, the golden sand dunes and endless horizon reflect the rugged, timeless nature of the design. The setting captures the vastness and endurance of both the landscape and the object, symbolizing how design can endure and evolve, much like nature.
Visual Concept by CUUB: The stark beauty of the desert, with its towering sand dunes and relentless wind, mirrors the intricate, layered history suggested by the table’s design. It tells a story of isolation, endurance, and timeworn beauty.
UMI armchair
With its playful cylindrical shapes and ergonomic proportions, the UMI armchair invites interaction. This unique piece is set against a tropical garden scene, the vibrant greenery and natural wildlife emphasize the armchair’s ability to belong in both indoor and outdoor spaces, where relaxation and meditation are equally welcome.
Visual Concept by CUUB: The lively jungle setting reflects the chair’s playful and interactive design, blending organic shapes with the vibrant energy of nature. The scene captures the harmony between life and design, bringing a sense of adventure to the piece.
OAK sofa
Inspired by the image of a lone tree in a landscape, the "OAK" sofa features a distinctive backrest that appears to grow out of the seat, mimicking the form of a tree. In the content, the sofa is placed in a tranquil forest scene, surrounded by lush greenery and a serene pond. The foggy atmosphere enhances the design’s connection to nature, emphasizing peace, solitude, and growth.
Visual Concept by CUUB: The misty forest with its tall trees and reflective pond provides a serene backdrop, creating a sense of calm and quiet contemplation, where the sofa stands as both a functional object and a natural element.
LAKE bed
The Lake Bed, with its soft fabric rim resembling a water lily, is designed to offer both functionality and elegance. In the content, the bed floats serenely on the surface of a lake, merging with the surrounding water. The scene reflects the bed’s ability to bring a sense of tranquility and calm into any space, offering a retreat from the hustle of daily life.
Visual Concept by CUUB: The gentle ripples of the lake and the soft textures of the bed create a harmonious blend, symbolizing peacefulness and timeless beauty. The bed is the centerpiece of this tranquil, waterside scene, exuding a calm, reflective energy.
FOX bar stool
The Fox bar stool, with its vibrant upholstery and whimsical design, is inspired by the softness of an animal’s tail. Placed on a well-manicured lawn against a backdrop of trees with orange flowers, this stool brings a playful, vibrant energy to its setting. Its juxtaposition of bold color against the natural environment highlights its fun, contemporary flair.
Visual Concept by CUUB: The bright, juice-colored accents of the stool stand out against the calm, grassy lawn. This playful scene emphasizes the boldness of contemporary design, capturing a blend of vogue-inspired aesthetics with vibrant, lively energy.
URBAN chair
The Urban chair reimagines the traditional dining chair by incorporating industrial elements reminiscent of a metropolis. Designer Dmytro Kozinenko’s use of cylindrical legs and minimalist architecture connects the chair to urban life. Set in an auditorium or outdoor urban space, the image evokes feelings of nostalgia and modernity, where vibrant colors meet classic textures.
Visual Concept by CUUB: The combination of rich textures, vintage velour, and the vibrant colors of a bustling urban setting bring the chair’s design to life. The contrast between activity and solitude, modernity and nostalgia, highlights the chair’s unique place in the contemporary world.
This collaboration between WOO and CUUB marks a new chapter in product content, where the boundaries between design, art, and nature are seamlessly blurred. Each piece tells a story, and through these cinematic images, we see not only furniture but also the narratives they inspirе.
