By creating a distinctive spatial environment that embodies a "powerful impact," the regional brand breaks through the fog of obscurity that has shrouded it for the past twenty years. Through in-depth exploration of the target audience, the establishment of memorable spatial elements, and the cultivation of emotional value, a series of methods are...
Project name
WANG BBQ Hepingli Flagship Store
Interior design
Beijing IN•X Design Co., Ltd.
Photography
Boris Shiu; Videography: Xiao Shiming
Principal designer
Wu Wei
Design team
Liu Chenyang, Jia Qifeng, Zhang Shun
Collaborators
Interior Furnishing: Ying Zheguang, Song Jiangli; Lighting Design: Uniimport; Visual Output: Fayoung Design; Copywriting and Planning: NARJEELING; Project Planning: Le Brand Strategy Agency
Typology
Hospitality › Restaurant
In August last year, Zhima Health, a brand owned by the renowned TCM firm Tongrentang, put its first store in Southwest China in place, which lies in the intersection of Chunxi Road and Zongfu Road in Chengdu, the capital city of Sichuan Province. Its interior design and facade renovation projects were completed by WUUX Architecture Design Studio....
Project name
Zhima Health Store in Chengdu
Architecture firm
WUUX Architecture Design Studio
Location
Chengdu, Sichuan Province, China
Photography
Zheng Yan; Video: Rock Xiao
Principal architect
Peng Shanxiang, Zhu Chenxu
Design team
Wang Yong, Teng Shujun, Yu Yue, Jiang Fugang, Liu Yutian, Jia Zhiyong, Zhu Chenxu, Tan Wei, Zhang Guiying, Song Wenshu, Liang Fan, Wen Huijie, Shen Xiaoxue
Collaborators
Soft Outfit Design: WUUX Architecture Design Studio; Project Planning: Le Brand Strategy Agency; Copywriting Agency: NARJEELING
Design year
December 2021
Lighting
PROL Leading Designer: Zhenhua Luo
Client
Beijing Tongrentang Health Pharmaceutical Company
Typology
Commercial › Store
In August 2021, Wuhan University received the largest donation in its history: 1 billion yuan, from alumni Dongsheng Chen of Taikang Insurance Group. In the same year, WIT Design & Research completed a most notable project: the restoration of the former residence of Dong Fureng into a memorial museum, commissioned by the Dong Fureng Foundation, wit...
Project name
The Dong Fureng House Museum
Architecture firm
WIT Design & Research
Photography
Tantan Lei, TOPIA and One Thousand Degree Image
Design team
Gongpu Zhao, Yanli Zhang, Rui Tao, Qianxuan Niu, Xiuwen Xiao, Liang Zhao, Yongcheng Xia，Wenyi Chen
Collaborators
Foundation project management team: Yanfei Tang, Yuan He; Taikang management team: Bin Tang, Shuang Sun, Shanshan Sun, Xiaofu Gao; Copywriting Agency: NARJEELING; Project Planning: Le Brand Strategy Agency
Lighting
PROL Leading Designer: Zhenhua Luo
Material
Brick, concrete, glass, wood, stone
Client
Taikang Insurance Group & Dong Fureng Foundation
Typology
Cultural Architecture › Museum
The result of Romanticism, then, is liberalism, toleration, decency and the appreciation of the imperfections of life; some degree of increased rational self-understanding. Beijing LES MORILLES Restaurant is located at Yansha Business District and the bank of Liangma River. It was selected as two-diamond Black Pearl restaurant on YELP in 2021, 2020...
Project name
LES MORILLES French Restaurant
Architecture firm
Tanzo Space Design
Photography
Ricky（UK Studio); Video: Mr. Xiao（Rock）
Principal architect
Wang Daquan
Collaborators
Design executor: Ma Hongxu; Brand design: Tian Yangning; Copywriting: NARJEELING
Material
Brick, concrete, glass, wood, stone
Typology
Hospitality › Restaurant
Named Guan Zi Zai (Sanskrit: avalokitêśvara, “looking on”) from Heart Sutra, the project intends to combine life experience and speculative insight. Located in the urban-rural fringe area, the project is based on the truth-seeking for the past, nature, and the human mind. If it happens to be a footnote to big issues such as rural revitalization, it...
Project name
Guan Zi Zai House
Architecture firm
Tanzo Space Design
Location
Haidian District, Beijing, China
Photography
Shi Yunfeng. Video: Du Peng
Principal architect
Wang Daquan
Design team
Project Planning: Wang Kun
Collaborators
Furniture brands: Thrudesign, Fnji, Yiji. Floral: Wan Hong. Copywriting planning: NARJEELING
Lighting
Guangyan Shengpin
Typology
Residential › House
The birth of a design-driven office space brand. In February 2020, the Fintech OfficeⅠand the Dragon Restaurant, located in and developed by the Ronghui International Building, were simultaneously put into operation. An office building dedicated to serving the Financial Technology industry, the Ronghui International Building had received great supp...
Project name
Fintech Office
Architecture firm
WIT Design & Research
Photography
One Thousand Degree Visual
Principal architect
Zhenhua Luo
Design team
Gongpu Zhao, Qianxuan Niu, Rui Tao, Changxin Tian, Lin Yang, Yanli Zhang, Liang Zhao, Ming Zhang, Yongcheng Xia, Yaqi Zhang, Wenyi Chen
Collaborators
Project Planning: Le Brand Strategy Agency, Copywriting Agency: NARJEELING
Interior design
WIT Design & Research
Material
GRG, terrazzo tiles, LG film
Typology
Office - Building
“So what moved me? Everything.”
At the beginning of this year, a group of photos featuring a red brick building and a white spiral staircase went viral on the social media. Then, another post showed that the space with the logo of GIORIO CASA was located in “Shenghui Furniture Mall”, which attracted some young people to travel a long way for a vis...
Project name
GIORIO CASA Store
Architecture firm
CATANIAN
Location
Xuzhou, Jiangsu, China
Principal architect
Wang Zhongli
Design team
Zheng Haili, Liang Jianfang, Wang Dian
Collaborators
Furnishing: Guangzhou A3Home Co., Ltd. Smart System: Beijing Ruying Intelligent Technology Co., Ltd. Furniture: Beijing Giorio Casa Home Design Co., ltd. Copywriting Agency: NARJEELING
Material
Wood finish, red bricks, white, leather, wallpapers, stainless steel
Typology
Commercial › Store
With 22 years’ prosperous history, Xuji Seafood has been characterized by live seafood to broke through the weak era of Chinese catering field two decades before. It has expanded into over 50 restaurants all over China by now, and the brand image has been continuously upgraded in its rapid development. In November 2021, Xuji Seafood Xi'an Mixc Worl...
Project name
Xuji Seafood Restaurant Mixc World
Photography
Zheng Yan, Video: Xiao Shiming
Design team
Jia Qifeng, Liu Chenyang, Jia Chenjuan
Interior design
IN.X; Interior furnishings: Jin Shengxu, Ying Refraction, Song Jiangli
Collaborators
Installation Design: Lin Liqiong; Project Promotion: Lele Brand Strategy Agency; Text by: NARJEELING
