The Refreshment Club, a cutting-edge design agency based in Paris, has unveiled an exciting collaboration with renowned Parisian Fashion Brand Heimstone. The result is an out of the box and immersive retail store located in the heart of Saint Tropez.
Inspired by the allure of swimming pools, the store has been designed to resemble a pool on its side, with the store window serving as its surface. The interior, spanning 60sqm, features meticulously crafted 2.5cm X 2.5cm pool tiles, creating a seamless aquatic atmosphere. A standout feature of the store is a pool ladder that elegantly pierces through the window and flows into the store, serving as a visual centerpiece.
Throughout July and August, the store will come alive in the evenings, offering a truly immersive experience. Expect custom projections, artist collaborations, and an exclusive campaign featuring a custom apparel range, all aimed at elevating the Heimstone brand and engaging visitors in unique ways.
"This store represents an exciting and unconventional retail expansion strategy," said Alix Petit, Founder and Designer of Heimstone. "It offers a glimpse into the future of retail experiences."
Discover the Heimstone 'Public Pool' in Saint-Tropez, located at 14 traverse du Marbrier.
