A car flagship store connecting a city to its people. Founded in 2014, NIO is an innovative electric automotive company focusing on high-performance products. It is also committed to the vision of a global user community by establishing "NIO House" around the world. After identifying a design benchmark with bigger flagships, the brand is ready to set foot in all cities. Lukstudio has been commissioned to create the first NIO House in Nanchang.
The site is at a shopping mall with a 2-storey storefront. An open gallery approach is key to the first floor display area with two entrances.
Given the white terrazzo wall and floor, mirror stainless steel ceiling are the standard materiality, our effort is in streamlining all sharp corners and adopting diffused light details, giving the overall high-tech ambience a softer touch.
Taking the elevator onto the second floor, one would arrive at another white gallery, but this time with a continuous arched ceiling. Inspired by water waves, the distinctive feature pays tribute to the water town identity of Nanchang and brings a lightness to the space. Under the rhythmic undulation, terrazzo cafe counter, display wall niches and booths are all shaped with streamline details, as if a stonescape polished by flowing water.
Contrasting to the austere white gallery, the adjacent multi-functional space finished in oak wood looks extra cozy.
A meeting room, a nursery and a children’s playroom are located along the east wall, while the west cabinet stores all the stools and curtains necessary for converting the “living room” into a conference space.
Apart from modular sofas and lounge seats, the open space also comes with a 5m-long communal table equipped for many types of gathering. Integrating subtle curves in its structure, the bespoke table appears to have its top lifted from the sides, conveying a weightlessness and echoing the water current theme.
In the Nanchang NIO House project, Lukstudio takes on a challenge to optimize a predefined framework and comes up with ideas connecting to its site context. Our focus on humanscale experience and attention to details reinforce NIO brand’s user-centric vision. The resulting “living room” is a service hub where potential and existing car owners come together and build a progressive community of the future.
About
LUKSTUDIO was founded by Christina Luk in Shanghai in 2012. Our international design team combines cultural and professional expertise to challenge the status quo of the built environment and to provide meaningful design solutions.
We believe in the concept of "change is possible" and work across the boundaries of landscape, architecture, interior and product design. We have accumulated experience through completing projects in hospitality, commercial, institutional and residential realms and developed a unique strength in shaping projects with a mixed nature.
Our methodology focuses on maximizing site potentials to create human-centric experiences. Striking a delicate balance between art and functionality, refining each concept with materiality and lighting, we intend to create maximum effect with minimum intervention.
LUKSTUDIO has earned many accolades including the A&D Trophy Award, Architizer A+ Awards, Design for Asia Awards, Frame Awards, Hospitality Design Awards, WIN Awards and recognized by both Asian and international platforms. Our projects have been featured across professional media including Archdaily, Archiposition, Designboom, Dezeen, Domus, Gooood, etc.
