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Cun FF: Before the camera was invented, painters played the role of photographer, who used their paintbrushes to capture the objects’ texture, the light and shadow, and the moment when people fell in love... Among them, Marc Chagall, a Russian-French-Jewish artist of international repute used his brush to create a beautiful and dreamy world, in which there will always be his wife and hometown. "Love" is one of the themes that has always appeared in Marc Chagall's paintings.
In this project, Cun FF takes Marc Chagall's paintings as clues, unfolding a multi-dimensional experience exploration of the brand space. Through dramatic colors, the reshaped three-dimensional composition of space, and the functional division of multiple business models, the design has achieved the maximum connection and communication between art and commerce.
Picasso once said, "When Matisse dies, Chagall will be the only painter left who understands what color really is."
In Chagall’s artworks such as Lovers with the Blue Donkey, The Purple Rooster, and Lovers in the Sky of Nice, his wife Bella is always surrounded by shades of blue, that’s why some people say that the miracle of blue figured in Chagall’s long love story with his wife Bella.
When designing MUSHI Wedding Photography Art Space, Cun FF expected that this space should include the sweetness and romance of couples.
Therefore, the innocent and dreamy blue was adopted as the main tone of the space. As the VI color of MUSHI Photography, blue is applied in different materials.
To get the ideal blue color on different materials, the color matching process went through many twists and turns. After changing more than 20 samples and when the designer was about to give up, the most ideal color appeared.
The blue spherical installation, the blue stair armrest, and the blue glass curtain wall... all the blue colors are like Marc Chagall's blue full of unrestrained and infinitely flowing love.
Three-dimensional
Just like Marc Chagall absorbed the unique spatial concept of Cubism headed by Picasso and transformed it into his own unique artistic language, the space used bold color and three-dimensional geometry to form a unique painting language, expressing wonderful ideals and pictures.
Taking advantage of the original storey height, the designer transformed the entire rest area into a three-dimensional space, which was refracted through mirrors, creating a transparent sense of space.
Freeze-Frame
Hoping to preserve the moment, Rabih asked them to take pictures together, then he put the camera on a rock and ran into the shot. He knew that perfect happiness would only come bit by bit, perhaps no more than five minutes at a time. So people have to hold it with both hands and cherish it.
-- The Course of Love written by Alain De Botton
Whether Bresson's "decisive moment" or Wang Yao's "special moment", both photography theories emphasize the importance of the freeze-frame moment. The space created by Cun FF aims to assist photographers to capture the beautiful moments of the guests.
Different from the common photography space, Cun FF has integrated eight different functions as the art gallery, wedding dress, men’s styling, commercial studio, dressing room, handmade jewelry workshop, four-dimensional reception area, an office area in the 3000-square-meter project, where a perfect balance has reached in the exploration of artistic sense and functionality.
It is worth mentioning that in this 3000-square-meter space, there is an exclusive men’s styling room with shampoo and haircut functions, allowing professional barbers to create the perfect style for men.
All the fine functional designs not only make it easier for photographers to capture the best moments of the guests, but also broaden the service scope of the space, so as to enhance the market promotion of MUSHI. Even if the visitors are not precise customers, they may still recognize the brand MUSHI by an art exhibition or a cup of afternoon tea, which may be the biggest flow conversion brought by design to the space.
In September 2017, the brand MUSHI entered the public view for the first time; and in 2021, the upgraded MUSHI has gained great influence in the industry in Yunnan, China. The complex and highly recognizable space design has brought growth potential and possibilities, thus, achieving a win-win situation for all parties.
