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Steinach Townhouse: Rustic Authenticity And Contemporary Comfort In South Tyrol

Written by:
The Aficionados
Photography:
Giovanni de Sandre

This boutique hotel offers both a gateway to Merano’s vibrant culture and a serene retreat to those seeking a curated blend of history, design, and luxury.

Occupying two exquisitely restored buildings within the enchanting Steinach Quarter of Merano, South Tyrol, Steinach Townhouse is a boutique hotel that seamlessly blends historical charm with contemporary design. This member of The Aficionados––a leading travel resource for those in search of luxurious accommodations and high-end hospitality––is a celebration of architectural heritage and modern luxury.

Nestled against the backdrop of Mount Giogo di Tessa and the medieval rooftops of Merano, this unique retreat is a gateway to South Tyrol’s rich history and natural beauty. The façade, framed by pistachio-green shutters, conceals interiors that honor the past while embracing modernity. Designers Roger Botti and Giulia De Andreis restored the dilapidated structure into a haven of sophisticated charm. Gothic doors, hand-painted stencils, and timber planking preserve its storied history, while Tyrolean antiques, mid-century furniture, and handcrafted ceramics create a contemporary aesthetic. Iconic pieces like Le Corbusier's Marseille lamp and local artworks punctuate the design, establishing a visual dialogue between eras.

The property’s 11 suites are each uniquely styled, offering a blend of rustic authenticity and modern comforts. With restored parquet floors, stripped-back walls, and Italian marble bathrooms, every detail reflects a dedication to craftsmanship. Each suite features spacious layouts, including a bedroom and a living or dining area, with some offering rooftop gardens or balconies overlooking the medieval streets or mountain vistas. Guests are treated to allergen-free mattresses, natural toiletries crafted from South Tyrolean spring water, and state-of-the-art climate control.

Culinary excellence is at the heart of Steinach Townhouse, starting with a thoughtfully prepared breakfast sourced from the bounty of South Tyrol. Guests can savor regional cheeses, cured meats, freshly baked pastries, and pancakes with berry compote, all enjoyed in the charming breakfast salon or alfresco on the terrace. Throughout the day, the Honesty Bar in the hotel’s stylish lounge offers a relaxed space to unwind with a drink.

Located in the bohemian Steinach Quarter, this member of The Aficionados is surrounded by design shops, art galleries, and artisan workshops. Its proximity to Merano’s Michelin-starred Sissi Restaurant, authentic pizzerias, and the iconic Monocle store enhances its allure. Guests are steps away from the Merano Thermal Baths, the lush Botanical Gardens of Trauttmansdorff Castle, and an array of outdoor activities, from hiking trails to winter skiing at Merano 2000.

Steinach Townhouse serves as both a gateway to Merano’s vibrant culture and a serene retreat for those seeking a curated blend of history, design, and luxury. Led by Andrea and Katalin Fenoglio, proud custodians and seasoned hoteliers, the property exudes warmth and authenticity. Their passion for preserving the building’s legacy while delivering a premium guest experience is evident in every detail. Steinach Townhouse is more than a hotel—it is an invitation to immerse oneself in the heart of South Tyrol, where history, nature, and contemporary elegance converge to create an unforgettable escape.

About The Aficionados

Founded by Iain Ainsworth, THE AFICIONADOS is a travel resource for those seeking fabulous recommendations and accommodation that effortlessly fuses luxury, design and authenticity. It comprises over 90 hotels, designer homes for private hire and guesthouses, from all across Europe and a fabulous outpost in New York, the United States, together with a selection of over 100 creatives who round out the offer of this culture and lifestyle emporium for travel and good living. The Aficionados also publishes six printed magazines: Blueprint Beauts, Farmhouse Fabulous, Casa Gorgeous, Neu Heritage, Alchemists of Italy and Eclectic Rebels.


By Liliana Alvarez

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