Kyiv-based furniture brand propro, founded by Slava Balbek, and creative content studio CUUB showcase the journey of the recycled material, from its inception as problematic plastic waste to its transformation into a beautifully crafted design.
The Spin barstool embodies a design ethos centered on simplicity and practicality. Its clean metal frame is both stylish and versatile, while the seat offers two options: wood or recycled plastic (HDPE — High-Density Polyethylene). The recycled plastic option turns waste into a functional and aesthetic product. The plastic’s versatility allows for a spectrum of colors, infusing the barstool with a vibrant visual.
Before the Spin barstool was released into the permanent collection, propro designers embarked on a journey with recycled plastic. Rigorous prototype testing ensured the barstool’s durability and design excellence. The final product is aptly suited for various settings, from vibrant public spaces to cozy homes. CUUB brought the Spin barstool’s story to life through compelling content that highlights its eco-friendly design. Through artistic content, CUUB has captured the essence of the product, emphasizing its environmental friendliness — core element of its design. The minimalist visual approach, paired with a warm color palette, creates an inviting atmosphere that encourages viewers to appreciate the stool's sustainable narrative.
The collaboration also highlights the journey of the recycled material, from its inception as problematic plastic waste to its transformation into a beautifully crafted barstool. This narrative not only adds depth to the design but also reinforces the brand's commitment to promoting a more sustainable lifestyle.
