The birth of a design-driven office space brand. In February 2020, the Fintech OfficeⅠand the Dragon Restaurant, located in and developed by the Ronghui International Building, were simultaneously put into operation. An office building dedicated to serving the Financial Technology industry, the Ronghui International Building had received great supp...
Project name
Fintech Office
Architecture firm
WIT Design & Research
Photography
One Thousand Degree Visual
Principal architect
Zhenhua Luo
Design team
Gongpu Zhao, Qianxuan Niu, Rui Tao, Changxin Tian, Lin Yang, Yanli Zhang, Liang Zhao, Ming Zhang, Yongcheng Xia, Yaqi Zhang, Wenyi Chen
Collaborators
Project Planning: Le Brand Strategy Agency, Copywriting Agency: NARJEELING
Interior design
WIT Design & Research
Material
GRG, terrazzo tiles, LG film
Typology
Office - Building
Zhenhua Luo, the director of WIT Design & Research, was invited to design a pop-up shop named “The Cloud” based on the theme that “A bookstore runs away from home” in December 2021. In this case, bookstores no longer bear too much responsibility to be an iconic architectural representation of the city.
Project name
Jetlag Books pop up shop
Interior design
WIT Design & Research
Photography
One Thousand Degree Image
Principal designer
Zhenhua Luo
Design team
Gongpu Zhao, Rui Tao, Changxin Tian, Qianxuan Niu, Yaqi Zhang, Wenyi Chen
Collaborators
L3 branding (Branding), Le Brand Strategy Agency (Project Planning), NARJEELING (Copywriting Agency)
Client
Jetlag Books Pop-up Store (Jetlag Books-Ziqiang Lian, Guanru Li)
Typology
Commercial › Bookstore
