By creating a distinctive spatial environment that embodies a "powerful impact," the regional brand breaks through the fog of obscurity that has shrouded it for the past twenty years. Through in-depth exploration of the target audience, the establishment of memorable spatial elements, and the cultivation of emotional value, a series of methods are...
Project name
WANG BBQ Hepingli Flagship Store
Interior design
Beijing IN•X Design Co., Ltd.
Photography
Boris Shiu; Videography: Xiao Shiming
Principal designer
Wu Wei
Design team
Liu Chenyang, Jia Qifeng, Zhang Shun
Collaborators
Interior Furnishing: Ying Zheguang, Song Jiangli; Lighting Design: Uniimport; Visual Output: Fayoung Design; Copywriting and Planning: NARJEELING; Project Planning: Le Brand Strategy Agency
Typology
Hospitality › Restaurant
In August last year, Zhima Health, a brand owned by the renowned TCM firm Tongrentang, put its first store in Southwest China in place, which lies in the intersection of Chunxi Road and Zongfu Road in Chengdu, the capital city of Sichuan Province. Its interior design and facade renovation projects were completed by WUUX Architecture Design Studio....
Project name
Zhima Health Store in Chengdu
Architecture firm
WUUX Architecture Design Studio
Location
Chengdu, Sichuan Province, China
Photography
Zheng Yan; Video: Rock Xiao
Principal architect
Peng Shanxiang, Zhu Chenxu
Design team
Wang Yong, Teng Shujun, Yu Yue, Jiang Fugang, Liu Yutian, Jia Zhiyong, Zhu Chenxu, Tan Wei, Zhang Guiying, Song Wenshu, Liang Fan, Wen Huijie, Shen Xiaoxue
Collaborators
Soft Outfit Design: WUUX Architecture Design Studio; Project Planning: Le Brand Strategy Agency; Copywriting Agency: NARJEELING
Design year
December 2021
Lighting
PROL Leading Designer: Zhenhua Luo
Client
Beijing Tongrentang Health Pharmaceutical Company
Typology
Commercial › Store
In August 2021, Wuhan University received the largest donation in its history: 1 billion yuan, from alumni Dongsheng Chen of Taikang Insurance Group. In the same year, WIT Design & Research completed a most notable project: the restoration of the former residence of Dong Fureng into a memorial museum, commissioned by the Dong Fureng Foundation, wit...
Project name
The Dong Fureng House Museum
Architecture firm
WIT Design & Research
Photography
Tantan Lei, TOPIA and One Thousand Degree Image
Design team
Gongpu Zhao, Yanli Zhang, Rui Tao, Qianxuan Niu, Xiuwen Xiao, Liang Zhao, Yongcheng Xia，Wenyi Chen
Collaborators
Foundation project management team: Yanfei Tang, Yuan He; Taikang management team: Bin Tang, Shuang Sun, Shanshan Sun, Xiaofu Gao; Copywriting Agency: NARJEELING; Project Planning: Le Brand Strategy Agency
Lighting
PROL Leading Designer: Zhenhua Luo
Material
Brick, concrete, glass, wood, stone
Client
Taikang Insurance Group & Dong Fureng Foundation
Typology
Cultural Architecture › Museum
The birth of a design-driven office space brand. In February 2020, the Fintech OfficeⅠand the Dragon Restaurant, located in and developed by the Ronghui International Building, were simultaneously put into operation. An office building dedicated to serving the Financial Technology industry, the Ronghui International Building had received great supp...
Project name
Fintech Office
Architecture firm
WIT Design & Research
Photography
One Thousand Degree Visual
Principal architect
Zhenhua Luo
Design team
Gongpu Zhao, Qianxuan Niu, Rui Tao, Changxin Tian, Lin Yang, Yanli Zhang, Liang Zhao, Ming Zhang, Yongcheng Xia, Yaqi Zhang, Wenyi Chen
Collaborators
Project Planning: Le Brand Strategy Agency, Copywriting Agency: NARJEELING
Interior design
WIT Design & Research
Material
GRG, terrazzo tiles, LG film
Typology
Office - Building
