The project is situated within West Lane Cultural and Creative Park—formerly a toy factory nestled in an old industrial neighborhood in Xiaoshan District, Hangzhou. Through conceiving a comprehensive brand design solution for the client healing pets, Informal Design aims to create a destination for pet lovers, fostering a warm human-pet community t...
Project name
Healing Pets
Architecture firm
Informal Design
Location
West Lane Cultural and Creative Park, Xiaoshao District, Hangzhou, China
Photography
Hei Shui, Rocky
Design team
Spatial design: Sheng Wang, Zhihang Luo, Ning Ye, Huangying Cheng Graphic design: Jing Zheng, Yanhong Liu
Typology
Public Space › Pet-Friendly Social Space
Located in the Wild Island Community of Huizhou, gogoland is a pet-friendly public social space brimming with a sense of history brought by the architecture and an inviting vibe. Its unique location in the neighborhood has played a crucial role in establishing the brand.
Architecture firm
Informal Design
Location
Wild Island Community, No. 39 Huangjiatang Street, Huicheng District, Huizhou, China
Photography
Chao Zhang, Rocky
Design team
Sheng Wang, Shubin Lin, Jie Wang, Zilong Chen
Collaborators
Graphic design: Jing Zheng, Yanhong Liu, Jing Fu; Brand planning: Sumi Huang, Wenqi Huang
Design year
July - August 2023
Completion year
October 2023
Construction
Shenzhen Jushen Construction Co., Ltd.
Typology
Community Center › Pet-friendly social space
The project is a response to CR Land’s vision of creating new-style property scale centers that highlight both community commerce and living experience. Delving into the local cultural context, community experience and dwelling spaces of Huizhou, Informal Design activated a community space in this second-tire city by breaking away from conventional...
Architecture firm
Informal Design
Location
Huizhou, Guangdong, China
Photography
Chao Zhang, Tong Xia. Video: 25 hours
Collaborators
Spatial design: Sheng Wang, Shubin Lin, Jie Wang, Hongtao Shen. Graphic design: Jing Zheng, Yanhong Liu, Jing Fu. Brand planning: Sumi Huang, Wenqi Huang
Design year
March - May 2023
Completion year
July 2023
Construction
Shenzhen Jushen Construction Co., Ltd.
Client
CR Land Park View Mansion
Typology
Dining, Retail, Exhibition
