Feel was conceived as a “third space” for the Omani community, bridging the gap between work and home. It is a place where the focus transcends the senses, fostering meaningful connections and experiences. In Feel Boutique Plaza, every design element stems from the project’s core concept, with each component influencing the others to form.
Project name
Feel Boutique Plaza
Architecture firm
Innovative Corner Design (ICD.co.)
Principal architect
Jalal Mashhadi Fard
Collaborators
Sculpture artist: Yasaman Alizadeh Moghaddam • Diagram specialist: Paria Hosseini, Zohre Bakhtiari • Graphic designer: Sorour Eskandari • Architectural drafter: Amir Mohammad Baradaran Shoraka • F&B designing consultant: Houtan Marhami • Head Architect: Jalal Mashhadi Fard • Legacy Partner: Meysam Mirazizi, Houman Marhami • Content Creator: Hamed Abdi
Interior design
Jalal Mashhadi Fard
Civil engineer
Mohsen Mohammadian
Structural engineer
Mohsen Mohammadian
Environmental & MEP
Ala Mir
Lighting
Jalal Mashhadi Fard
Supervision
Mohsen Mohammadian
Visualization
Jalal Mashhadi Fard
Tools used
Autodesk 3ds Max, Corona Renderer, Adobe Photoshop
Construction
Mohsen Mohammadian
Material
Wood-Cement-tiles
Typology
Commercial › Retail
The primary challenge of the project was to establish a connection between the client's preferences for their living area and the neighborhood's historical, cultural, and economic features. As architects, we saw our task as developing a model that could both blend in with the neighborhood's historical context.
Architecture firm
Barsav Office
Location
No121-6th Majd, Majd Blvd, Mashhad, Iran
Photography
Diman Studio, Dayan Mazraei
Principal architect
Mohamad Reyhani, Alireza Modarresi, Ali Sovizi
Design team
Hamideh Sarafian, Matineh Rezaie, Faezeh Samadi, Sara Vahidian, Maryam Nikmehr, Elham Mahdian, Bahar Hajizadeh, Reza Rohi, Sina Eftekhar
Collaborators
Reza Dashti
Civil engineer
Hojat Khazaie Nejad
Environmental & MEP
Hamed Safarzadeh, Mohamad Mahdi Farzad
Typology
Residential Building
