More than just a 18-bedroom and 4-suites hotel, this alpine stay is an all-inclusive relaxing den ready to please whoever decides to set foot on it.
A new high-altitude hotel hideaway, The Brecon in Adelboden, Switzerland, is a rare amalgam of chilled luxury fused with crafted chalet culture – an honest revival that captures not just the glamourous style but also the smooth soul of the 60s and 70s.
Being the hip hangout du jour is nothing new for this little legend of fabulous Adelboden Massif vistas in central Switzerland’s Bernese Oberland. The Brecon is re-cast within the original timbered hotel framework from 1914 and kindles a familiar free-spirited alpine bonhomie to the Swiss Alps.
At The Brecon, warm hospitality and intuitively attentive service create a consistently soft landing for guests, ensuring a truly relaxing stay. Notably, all food, beverages, and spa facilities are included in the room rate, allowing you to fully immerse yourself in the experience without worrying about extra costs.
Dapper residents-only clubhouse demure paired with a stylish friend's alpine den informs the design language for Amsterdam-based interior design studio Nicemakers. A smooth, curvaceous backdrop of flawless wood, white-plastered walls and local stone flooring forms a coordinated alpine canvas for mid-century design icons to make their mark – like the Jean Gillon Lounge Chair in the 1960s, whose creased vintage leather hints of soirees past.
Crafted elements sourced from family businesses add maturity and soften the scene with handcrafted ceramic tableware by artist Andréa Anderson, hand- knotted rugs by Layered and lighting by Grantlamp, a Valencian family design business since 1978 and oversized, handmade pendant lights by Memori Gallery in Marseille.
Natural materials such as linen, leather, cotton, wool, and handcrafted double cloth weaves from Pembokeshire-based weavers Melin Tregwynt are the tempered link to easy, pared-back comfort. Art is a pivotal accent at The Brecon; walls are peppered with handpicked artworks and installations curated by Amsterdam’s Bisou Gallery, founded by Julien Rademaker, whose talent for setting a scene is evident with art by a select group of emerging and contemporary artists like Faan Olgers, Pascal Duval, Fenna Schilling and Tymo Grijpma.
Rounding off the sanctuary vibe, The Brecon's resident-only spa zone: a sauna-with-a-view, steam, and Art Deco panoramic outdoor heated pool are reason enough to press pause, with a wine or aperitif and delicious snack on the side, if you like.
With the Adelboden Massif as the anchor point, The Brecon is a hotel-chalet chameleon married to a curatorial melange of mid-century nostalgia and a dialogue of soft luxury wrapped by the Alps.
ABOUT THE AFICIONADOS
Founded by Iain Ainsworth, THE AFICIONADOS is a travel resource for those seeking fabulous recommendations and accommodation that effortlessly fuses luxury, design and authenticity. It comprises over 90 hotels, designer homes for private hire and guesthouses, from all across Europe and a fabulous outpost in New York, the United States, together with a selection of over 100 creatives who round out the offer of this culture and lifestyle emporium for travel and good living. The Aficionados also publishes six printed magazines: Blueprint Beauts, Farmhouse Fabulous, Casa Gorgeous, Neu Heritage, Alchemists of Italy and Eclectic Rebels.
