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Ideal Standard Earns EcoVadis Silver Medal for Sustainability in First Ever Assessment

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Ideal Standard

Ideal Standard— one of the world’s leading manufacturers of high-quality residential, commercial and healthcare bathroom solutions — has been awarded a ‘Silver Medal’ by EcoVadis in recognition of its ongoing commitment to sustainability.

The world's largest and most trusted provider of business sustainability ratings, EcoVadis put the company in the top 25% of more than 85,000 to be evaluated globally using its independent assessment platform, which covers the four holistic areas environment, ethics, sustainable procurement and labour and human rights.

The report highlights a particular strength in the environment and sustainable procurement areas, and also positions Ideal Standard in the top 15% in its industry in what is only its first assessment by EcoVadis.

The silver medal follows on from the business publishing its first sustainability report, Together for a Better Future (https://www.idealstandardgulf.com/about-us/newsroom/2023/ideal-standard-earns-ecovadis-silver-medal-for-sustainability-in-first-ever-assessment), in March, outlining a series of targets in areas like decarbonisation, recycling, health and safety at work and equality of opportunity. The document set out Ideal Standard’s belief in transparency in its sustainability practices and made a commitment to quantified targets in areas like carbon footprint, plastic packaging reduction and use of timber from sustainable sources.

Ahmed Hafez, CEO of Ideal Standard MENA, said: “This marks yet another milestone for Ideal Standard, underscoring our dedication to sustainable practices and responsible operations, as articulated in our thorough ESG Strategy. Our involvement in the EcoVadis assessment exemplifies our commitment to ethical action and transparency. We're especially gratified that our environmental efforts were recognized as 'advanced,' affirming our steadfast commitment to embedding sustainability throughout our entire enterprise.”

The EcoVadis rating recognises Ideal Standard’s ambitious sustainability commitments, practices and achievements, including the removal of all single use plastic from its packaging, the publication of independently verified Environmental Product Declarations for more than 4500 individual products and the implementation of sustainability criteria in its product development stages using the company’s new EcoLogic approach.

The assessment report also provides specific recommendations for maintaining and improving the score for the following year.

Fatima Mimoumi, the Group ESG Director at Ideal Standard, said: “This achievement would not have been possible without the dedication and efforts of the entire Ideal Standard team, whose collaboration and commitment to their daily work helped us achieve this important goal.

“We also thank our customers and business partners for their support and trust. It is a collective achievement that spurs us on to continue improving good sustainability practices.
“Our EcoVadis assessment has provided us with many recommendations that we will be prioritising and implementing over the coming years as we aim to better our outcomes in future assessments.”

For more information about our sustainability programme, visit our website: https://www.idealstandardgulf.com/about-us/sustainability. A detailed summary of this year’s achievements and our upcoming plans will be available in our new 2023 sustainability report, due to be published in the first quarter of 2024.

About Ideal Standard

Ideal Standard International, leading provider of innovative bathroom solutions is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE. 

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima. 

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

By Naser Nader Ibrahim

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