HKS Architects & ROAM Interior Design: A place where every space tells a story and every moment sparks wonder. The BBBL3 (pronounced ‘Bubble’) welcomes dreamers and explorers of all kinds, especially those brave enough to let their imagination run unrestricted.
The BBBL3 offers a fully immersive, multi-sensory experience that blends cutting-edge technology with nature-inspired design, redefining how we engage with space, community, and ourselves. You can explore three unique realms:
1. Evoke, where culinary artistry and immersive design combine to create personalized dining experiences;
2. Dreamscape, a luxurious, wellness-focused environment that offers personalized, restorative experiences; and
3. Happening, an oasis dedicated to wellness and rejuvenation, where guests can recharge both mind and body.
Through advanced AI, you can customize your journey, selecting and personalizing environments that engage all five senses—sight, sound, touch, taste, and smell—creating deep connections with yourself, others, and your surroundings. This eco-conscious space integrates effortlessly into cityscapes worldwide, transforming urban spaces into vibrant green areas while promoting community, local economies, and sustainable innovation.
The BBBL3 isn’t just a destination—it’s an invitation to reimagine your world, dream bigger, and explore life’s fluidity in an environment that is ever-evolving, dynamic, and full of wonder.
About HKS:
HKS is a global firm of architects, designers, advisors, and makers driven by curiosity and devoted to creating places that combine beauty with performance. Our 1,400 people in 25 offices are united by our shared culture and sense of purpose. We value honesty, diversity, and inclusion and we celebrate creative thinking across our firm. In partnership with each other, our clients, and our partners, we craft powerful ideas and solutions. Together we create places that stand apart.
About ROAM Interior Design:
ROAM is an independent, interdisciplinary luxury design firm operating a vast international portfolio of immersive, multi-faceted hospitality and residential projects across continents. Led by Founding Partners Mary Alice Palmer and Olga Acosta, ROAM boasts an unparalleled and boundless creative approach to design, driven by a marriage of insatiable curiosity and storytelling. The firm is founded on the embodiment of journey and discovery, achieving innovation and inspiration through endless exploration. Our award-winning international team are masters at their craft, creating luxurious escapes for celebrated clients all over the world. ROAM Interior Design operates in Dallas and London with additional international regions to come, through a commitment to delivering a world-class, human-centric approach to luxury hospitality design, centered on limitless creativity, infinite destinations, and exploration of the impossible.
About Radical Innovation: Conceptualized in 2006, the Radical Innovation Annual Award Competition has been shifting the norm in the global hospitality industry by recognizing excellence in design, architecture, travel, products and more. Radical Innovation is an initiative that challenges creative thinkers and design visionaries at the professional and student level to pioneer compelling innovations that fuel the future of the hospitality and travel industries. Mobilizing innovators from around the world, Radical Innovation provides the platform for Real Estate Developers to join forces with design visionaries to connect, review, and brainstorm ways to disrupt the industry and bring innovations to market.
