BBC beach-front pavilion in Cannes, Fran|Pavilion

The London-based architecture and interior design practice Universal Design Studio in colloboration with Giles Miller Studio have recently completed a two-storey pavilion for BBC Studios which acted as their HQ this year at MIPCOM in Cannes, France and will be reused in the same manner for years to come.

image © Charles Hosea Photography

The external facade incorporates thousands of organic petals angled to control the visual transparency of the building and create allure as to the content being showcased within

image © Charles Hosea Photography

Project description by architects:

The BBC Pavilion, a seminal project that was in development for almost two years, is a large-scale organic structure located on the beach front in Cannes. The building fuses an iconic sculptural aesthetic with highly innovative architectural functionality.

image © Charles Hosea Photography

The ‘skin’ of the structure is foremost a mechanism for controlling the visual transparency of the building, but the sculptural composition of thousands of recyclable aluminium ‘petals’ results in an object of inherent natural beauty.

image © Edvinas Bruzas

The undulating front of the building opens up during the day in a unique and complex mechanical concertina, exposing visitors to open views of the Mediterranean whilst referencing the performative nature of BBC Studios output.

image © Charles Hosea Photography

GMS’ organic exterior is complimented by a sleek and finely crafted interior scheme designed by Universal Design Studio to create a unique and enhanced experience of the building for its many visitors.image © Charles Hosea Photography