In partnership with Mattoboard, an online platform that is reshaping the sampling process with 3D technology, Behr is challenging design students to showcase their creativity by crafting a virtual commercial design space using the theme of “No Clear Boundaries,” inspired by BEHR’s 2025 Commercial Color Forecast. Entrants are required to incorporate colors from this palette in their design alongside BEHR’s 2025 Color of the Year, Rumors. The virtual design plan must be for a commercial space–along a hospitality, workplace, healthcare or multi-family theme– and material boards must be created on Mattoboard’s platform.
The competition was created to champion emerging designers by providing specialized resources and opportunities to showcase and celebrate their talents. “As a judge of the BEHR Student Design Competition, I am excited to see how each student embraces color and design,” said Erika Woelfel, Vice President of Color & Creative Services at Behr Paint Company. “At Behr, we are committed to supporting the careers of the next generation of designers, and I look forward to seeing the students’ creativity shine through.” The judging panel will also include Guy Adam Ailion, Architect and CEO / Co-Founder of MattoBoard; Kayla Kratz, Director of Color & Designer Segment at Behr Paint Company; and Amber Jones, Director of Architect & Designer Strategic Initiatives at Behr Paint Company.
