Erez Shani Architecture: The project is planned on two adjacent lots (24,000 m2 total area) owned by one of Israel’s most renowned telecommunications company, within the jurisdiction of 2 municipalities in the Tel Aviv Metropolitan area. On the northern lot is the company’s 20,000 m2 headquarters, an industrial zone is located north and east of the project, and to its southwest a new residential neighborhood is currently being built. City plans designated the lots for mixed-use, so accordingly the lots were planned together as a whole, in order to form an urban sequence.
The planned project contains uses for offices and commercial and residential buildings. The planning scheme combines dense high-rise buildings (10-35 stories) at the perimeter of the compound, whereas its core provides outdoor landscaping and walking trails, alongside 1-2-story pavilions, for recreational and commercial activities. The design aesthetic borrows architectural elements from old industrial buildings found in the area, with a contemporary interpretation.