he IN.X space connects indoors and outdoors through the courtyard, creating a contemporary context where "people dwell among flora"—echoing the traditional imagery of tea, achieving a genuine Eastern lifestyle and exploring brand value.
Project name
JiShanYu · Tea Room
Interior design
IN.X Design OFFICE
Principal designer
Wu Wei
Design team
Cheng Lu, Li Yan, Wu Qibiao, Jia Qifeng
Collaborators
Interior Furnishing: Song Jiangli, Ying Zhengguang. Furnishing Support: Back to the 20th Century. Content Planning: NARJEELING. Project Strategy: Le Brand Strategy Agency
Typology
Hospitality › Tea Room
By creating a distinctive spatial environment that embodies a "powerful impact," the regional brand breaks through the fog of obscurity that has shrouded it for the past twenty years. Through in-depth exploration of the target audience, the establishment of memorable spatial elements, and the cultivation of emotional value, a series of methods are...
Project name
WANG BBQ Hepingli Flagship Store
Interior design
Beijing IN•X Design Co., Ltd.
Photography
Boris Shiu; Videography: Xiao Shiming
Principal designer
Wu Wei
Design team
Liu Chenyang, Jia Qifeng, Zhang Shun
Collaborators
Interior Furnishing: Ying Zheguang, Song Jiangli; Lighting Design: Uniimport; Visual Output: Fayoung Design; Copywriting and Planning: NARJEELING; Project Planning: Le Brand Strategy Agency
Typology
Hospitality › Restaurant
Strategic Dining franchise: We discover the consistency between the brand and urban culture, and interpret it through space, thus creating unique local sensation for Shanghai Yen, creating active new market. In the 20th century, after decades of development, Shanghai cuisines have evolved from rustic dishes to exalted culinary products.
Project name
W branch of Xi’an of Shanghai Yen
Architecture firm
IN•X Design
Principal architect
Wu Wei
Design team
Jia Qifeng, Jia Chenjuan, Liu Chenyang
Interior design
Beijing IN•X Design Co., Ltd.
Collaborators
Interior Decoration: Jin Shengxu, Ying Zheguang, Song Jiangli; Project Planning: Le Brand Strategy Agency; Copywriting Agency: NARJEELING
Material
lychee surface stone, terrazzo, stone parquet, magic stainless steel plate, mirror stainless steel plate, aluminum foam plate, art paint, wood veneer
Typology
Hospitality › Restaurant
With 22 years’ prosperous history, Xuji Seafood has been characterized by live seafood to broke through the weak era of Chinese catering field two decades before. It has expanded into over 50 restaurants all over China by now, and the brand image has been continuously upgraded in its rapid development. In November 2021, Xuji Seafood Xi'an Mixc Worl...
Project name
Xuji Seafood Restaurant Mixc World
Photography
Zheng Yan, Video: Xiao Shiming
Design team
Jia Qifeng, Liu Chenyang, Jia Chenjuan
Interior design
IN.X; Interior furnishings: Jin Shengxu, Ying Refraction, Song Jiangli
Collaborators
Installation Design: Lin Liqiong; Project Promotion: Lele Brand Strategy Agency; Text by: NARJEELING
