If you imagine the nighttime Guijie Street as a scroll, scanning the east-west restaurant facades, all eyes will undoubtedly catch - a transparent glass exterior enclosing a fantastical light-filled architectural box. Nearly twenty years after its founding, Duyiwei has entered Beijing's most popular dining scene with an unprecedented brand image....
Project name
Duyiwei Grilled Fish
Principal architect
Wu Wei
Design team
Cheng Lu, Jia Qifeng, Liu Chenyang, Zhang Shun
Interior design
IN.X Space Design
Lighting
Uniimport Technology
Visualization
Fayoung Design
Typology
Hospitality › Restaurant
By creating a distinctive spatial environment that embodies a "powerful impact," the regional brand breaks through the fog of obscurity that has shrouded it for the past twenty years. Through in-depth exploration of the target audience, the establishment of memorable spatial elements, and the cultivation of emotional value, a series of methods are...
Project name
WANG BBQ Hepingli Flagship Store
Interior design
Beijing IN•X Design Co., Ltd.
Photography
Boris Shiu; Videography: Xiao Shiming
Principal designer
Wu Wei
Design team
Liu Chenyang, Jia Qifeng, Zhang Shun
Collaborators
Interior Furnishing: Ying Zheguang, Song Jiangli; Lighting Design: Uniimport; Visual Output: Fayoung Design; Copywriting and Planning: NARJEELING; Project Planning: Le Brand Strategy Agency
Typology
Hospitality › Restaurant
With 22 years’ prosperous history, Xuji Seafood has been characterized by live seafood to broke through the weak era of Chinese catering field two decades before. It has expanded into over 50 restaurants all over China by now, and the brand image has been continuously upgraded in its rapid development. In November 2021, Xuji Seafood Xi'an Mixc Worl...
Project name
Xuji Seafood Restaurant Mixc World
Photography
Zheng Yan, Video: Xiao Shiming
Design team
Jia Qifeng, Liu Chenyang, Jia Chenjuan
Interior design
IN.X; Interior furnishings: Jin Shengxu, Ying Refraction, Song Jiangli
Collaborators
Installation Design: Lin Liqiong; Project Promotion: Lele Brand Strategy Agency; Text by: NARJEELING
