he IN.X space connects indoors and outdoors through the courtyard, creating a contemporary context where "people dwell among flora"—echoing the traditional imagery of tea, achieving a genuine Eastern lifestyle and exploring brand value.
Project name
JiShanYu · Tea Room
Interior design
IN.X Design OFFICE
Principal designer
Wu Wei
Design team
Cheng Lu, Li Yan, Wu Qibiao, Jia Qifeng
Collaborators
Interior Furnishing: Song Jiangli, Ying Zhengguang. Furnishing Support: Back to the 20th Century. Content Planning: NARJEELING. Project Strategy: Le Brand Strategy Agency
Typology
Hospitality › Tea Room
Elevating the brand image to resonate with the target audience, making the space a vessel for memories, embracing a contemporary sensibility, and imbuing it with spirituality. Navigating the market currents by flowing with the stream, while retaining a distinct and authentic identity.
Project name
Wanwei Roast Duck Wangfujing Branch
Architecture firm
Beijing IN•X Design Co., Ltd.
Principal architect
Wu Wei
Design team
Li Weiju, Jia Qifeng, Qu Zheng
Interior design
Beijing IN•X Design Co., Ltd.
Collaborators
Interior Furnishings: Song Jiangli, Ying Zheguang. Project Copywriting: NARJEELING. Project Planning: LE Brand Strategy Agency
Lighting
Uniimport by Elementech
Client
Wanwei Roast Duck & Beijing Cuisine
Typology
Commercial › Restaurant
By creating a distinctive spatial environment that embodies a "powerful impact," the regional brand breaks through the fog of obscurity that has shrouded it for the past twenty years. Through in-depth exploration of the target audience, the establishment of memorable spatial elements, and the cultivation of emotional value, a series of methods are...
Project name
WANG BBQ Hepingli Flagship Store
Interior design
Beijing IN•X Design Co., Ltd.
Photography
Boris Shiu; Videography: Xiao Shiming
Principal designer
Wu Wei
Design team
Liu Chenyang, Jia Qifeng, Zhang Shun
Collaborators
Interior Furnishing: Ying Zheguang, Song Jiangli; Lighting Design: Uniimport; Visual Output: Fayoung Design; Copywriting and Planning: NARJEELING; Project Planning: Le Brand Strategy Agency
Typology
Hospitality › Restaurant
With 22 years’ prosperous history, Xuji Seafood has been characterized by live seafood to broke through the weak era of Chinese catering field two decades before. It has expanded into over 50 restaurants all over China by now, and the brand image has been continuously upgraded in its rapid development. In November 2021, Xuji Seafood Xi'an Mixc Worl...
Project name
Xuji Seafood Restaurant Mixc World
Photography
Zheng Yan, Video: Xiao Shiming
Design team
Jia Qifeng, Liu Chenyang, Jia Chenjuan
Interior design
IN.X; Interior furnishings: Jin Shengxu, Ying Refraction, Song Jiangli
Collaborators
Installation Design: Lin Liqiong; Project Promotion: Lele Brand Strategy Agency; Text by: NARJEELING
