Elevating the brand image to resonate with the target audience, making the space a vessel for memories, embracing a contemporary sensibility, and imbuing it with spirituality. Navigating the market currents by flowing with the stream, while retaining a distinct and authentic identity.
Project name
Wanwei Roast Duck Wangfujing Branch
Architecture firm
Beijing IN•X Design Co., Ltd.
Principal architect
Wu Wei
Design team
Li Weiju, Jia Qifeng, Qu Zheng
Interior design
Beijing IN•X Design Co., Ltd.
Collaborators
Interior Furnishings: Song Jiangli, Ying Zheguang. Project Copywriting: NARJEELING. Project Planning: LE Brand Strategy Agency
Lighting
Uniimport by Elementech
Client
Wanwei Roast Duck & Beijing Cuisine
Typology
Commercial › Restaurant
By creating a distinctive spatial environment that embodies a "powerful impact," the regional brand breaks through the fog of obscurity that has shrouded it for the past twenty years. Through in-depth exploration of the target audience, the establishment of memorable spatial elements, and the cultivation of emotional value, a series of methods are...
Project name
WANG BBQ Hepingli Flagship Store
Interior design
Beijing IN•X Design Co., Ltd.
Photography
Boris Shiu; Videography: Xiao Shiming
Principal designer
Wu Wei
Design team
Liu Chenyang, Jia Qifeng, Zhang Shun
Collaborators
Interior Furnishing: Ying Zheguang, Song Jiangli; Lighting Design: Uniimport; Visual Output: Fayoung Design; Copywriting and Planning: NARJEELING; Project Planning: Le Brand Strategy Agency
Typology
Hospitality › Restaurant
Strategic Dining franchise: We discover the consistency between the brand and urban culture, and interpret it through space, thus creating unique local sensation for Shanghai Yen, creating active new market. In the 20th century, after decades of development, Shanghai cuisines have evolved from rustic dishes to exalted culinary products.
Project name
W branch of Xi’an of Shanghai Yen
Architecture firm
IN•X Design
Principal architect
Wu Wei
Design team
Jia Qifeng, Jia Chenjuan, Liu Chenyang
Interior design
Beijing IN•X Design Co., Ltd.
Collaborators
Interior Decoration: Jin Shengxu, Ying Zheguang, Song Jiangli; Project Planning: Le Brand Strategy Agency; Copywriting Agency: NARJEELING
Material
lychee surface stone, terrazzo, stone parquet, magic stainless steel plate, mirror stainless steel plate, aluminum foam plate, art paint, wood veneer
Typology
Hospitality › Restaurant
