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The Architecture & Design Film Festival (ADFF) New York’s South Asian premiere by STIR promises an Unprecedented Cinematic Showcase

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STIR
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The Architecture & Design Film Festival (ADFF)

Come January, ADFF:STIR Mumbai will bring about diverse stories and perspectives  celebrating the multiple worlds architecture and design occupy, and their intersections with  the cinematic lens. The South Asian Premiere of the largest film festival dedicated to  architecture and design will showcase 20+ international films over four days, along with a  multifaceted public programme comprising a pavilion park, a comprehensive talks lineup  and other special projects from January 9 – 12, 2025, at the iconic National Centre for the  Performing Arts (NCPA), Mumbai.

After taking North America by storm, the celebrated Architecture & Design Film Festival (ADFF), initiated in New York and boasting a remarkable 16-year and counting run, crosses the Atlantic to come to Mumbai, a thriving  centre for Indian cinema and heritage. The South Asian premiere of the film festival will  pivot along the storytelling mediums of design, architecture and cinema, focusing on their  overlaps and immersing audiences in the many ways they define us. ADFF:STIR Mumbai is presented by STIR alongside Kyle Bergman, Director and Founder, ADFF, and in the company of Martino Stierli, Philip Johnson Chief Curator of Architecture and Design at the  Museum of Modern Art, New York. Taking place from January 9 - 12, 2025, at the  National Centre for the Performing Arts, Mumbai, the event will foster cross-cultural  dialogue, engaging with the wider public and contributing to a nuanced understanding of the  changing paradigms of creative production in the region and beyond.

ADFF:STIR Mumbai is staged to be the first-ever cross-disciplinary peek into the creative  fields in an inclusive format designed to create tangible intersections and engagement with creatives and enthusiasts alike. The expansive showcase comes at the heels of a successful  

curtain raiser event for ADFF in Mumbai earlier this year with a teaser of things to come.  The festival will similarly transform the iconic NCPA into a vibrant hub to hold these multiple worlds, allowing visitors novel avenues to engage with architecture and design  through the lens of cinema. Following months of planning alongside Bergman, the showcase is made possible through the collective conviction of practitioners, professionals, students,  and aficionados bringing together the best of design, innovation, dialogue and radical  positions of thinking about our built environment.

Over 20 international films dedicated to architecture and design are scheduled to be screened during the festival, some marking their debut screenings in South Asia through the  event. To further ensure that the festival is contextualised for its diverse audience, globally  renowned architects and designers will present their response to a curatorial brief—Frame of Reference—through site-specific installations at the Pavilion Park. Presented by JSW, the park and the works on display are poised to transport visitors into different realms, much  like entering the world of a film. Additionally, a meticulously curated public programme is  set to facilitate wider perspectives and intimate encounters through book readings, crits,  performances, workshops and a talks schedule in a novel format, ~log(ue).

Through the medium of the festival and by delving into the dynamic realm of the cinematic,  STIR positions itself as a driver of much-needed interdisciplinary contamination in cultural  discourse in the industry. “At STIR, the goal has always been to underscore the  interdependent nature of the creative fields across visual culture, performance arts, design and architecture. Architecture is influenced by and influences other disciplines, and among  them, film is a prime example. Offering a setting for telling stories and by itself being a  storytelling medium, architecture is intrinsically connected to the cinematic realm. Both  architecture and film shape our conscious and social collective and in turn fuel cultural  discourse. Conduits such as the ADFF:STIR festival merely bring this fundamental  relationship to the fore, nurturing the interconnections between the two, offering fodder for the intellect as well as our imagination”, shares Amit Gupta, Founder and Editor-in-Chief,  STIR.

The films: Architecture and Design framed

Through different screenings spread over three public days and a special Red Carpet  Premiere Night on January 9, the festival will allow viewers a unique frame of reference into the ethos of what drives architecture and allied creative endeavours. Part of a carefully curated and sourced lineup, the films, spanning varied regions on the map, will frame new  ways of ways of seeing and being, providing valuable insights into the human aspects of  design, lives of famous designers, principles that shape our built world, and the lived realities and aspirations of people in contemporary times.

Highlights include This is Not a House (2023), which details the construction of the unique  Hill House in Montecito designed by Robin Donaldson of Donaldson+Partners, born out of  the combined power of art, technology and a celebration of play, to be screened during the 

red carpet premiere; and a special restored and remastered 20th-anniversary screening of the  Oscar-nominated film My Architect, a documentary about American architect Louis Kahn  by his son Nathaniel Kahn. Screenings will also delve into other creative fields with Fashion Reimagined (2022) offering a peek into the possibilities for a sustainable transformation in fashion design; Modernism, Inc.: The Eliot Noyes Design Story (2023) that narrates the life  and impact of the influential architect who propagated modernist thinking and established a corporate design aesthetic at IBM; and Biocentrics (2022) that explores how nature could be  a model for transforming our world. With a special focus on South Asian perspectives, The  Promise: Architect BV Doshi (2023) will showcase the legacy of the master Indian architect,  alongside screenings of The Genius of Place: The Life and Work of Geoffrey Bawa (2023) which similarly offers insights into the work of the Sri Lankan architect, most well known  for disseminating the tenets of Tropical Modernism. Adding to the canon of modernist  architecture that has often celebrated the lone genius of the male architect, E.1027 - Eileen  Gray and the House by the Sea (2024) subversively tells the story of the construction and  eventual destruction of a villa in the south of France, designed by the Irish architect.

“The idea has always been to showcase the best films possible for any edition of ADFF.  Building on that, certain themes emerged for the South Asian premiere. While spotlighting  critical voices from the region, the films span topics from global climate change concerns to  the role of women in architecture,” shares Kyle Bergman, Director, and Founder, ADFF.

JSW Pavilion Park: Frames of Reference

The Open Air Plaza and the Experimental Garden at the NCPA form the centre for the  vibrant Pavilion Park, supported by JSW, that will be the hub of public interaction during  the three public days, adding a new layer to the multifaceted affair that is ADFF:STIR  Mumbai. An exclusively curated array of immersive installations will add to how the public perceives and enacts this intersection of film and design beyond the screen.  Conceived by influential designers and architects from India and beyond in collaboration  with leading material and installation partners, the pavilions offer groundbreaking,  innovative responses to a specific curatorial brief devised by the curators at STIR. The  site-specific responses are further aimed at facilitating an inclusive space enabling a  multiplicity of dialogues, not limited to one way of seeing.

The ‘Frames of Reference’ will be displayed for the duration of the festival, allowing  visitors to relax between screenings and talks while becoming points of conversation  themselves. A diverse range of designers are slated to bring their unique voices to the space,  including Matharoo Associates and reD Architects supported by Artize; SPASM Design  supported by Jaipur Rugs and FCML; UHA London supported by Saraf Foundation; SHROFFLEóN in partnership with Jindal Stainless; Tania and Sandeep Khosla; Manish  Gulati and Shruti Gupte in partnership with ICA Pidilite; Matthew and Ghosh Architects;  LOCO Design; and Supraja Rao in collaboration with Shabnam Gupta, Apoorva Shroff,  Quirk Studio and Swanzal Kak Kapoor, with the production support of Gurugram-based FTS  By Sharmilee.

“The four tenets shaping the debut edition of ADFF:STIR Mumbai—films, ~log(ue), the  pavilion park and special projects—make visible how the built environment choreographs  and often governs our ways of knowing, being and doing. They have been handpicked to  create cross-cultural dialogue and much-needed interdisciplinary contamination that is  tangible and palpable. Through these, we hope to engage the wider public with architecture  and design more deeply, and potentially contribute to the shifting paradigms of creative  production in the region,” states Samta Nadeem, Festival Curator and Curatorial Director at  STIR.

A dynamic talks programme: Framing ~log(ue) and log/ लोग

The metadisciplinary discourse at the festival will be further amplified with STIR’s unique  talks programme, ~log(ue). Under the moniker, STIR bridges people (log/ लोग) and  discourse (~logues) to stage creative encounters between top speakers from the worlds of  art, architecture, design, fashion, films and more. Combining a dynamic and experimental  approach in a new avatar for ADFF, STIR kindles visitors with four distinct methods of  unfolding conversations, wherein the audience too supersedes peripheral participation by  shaping the discussion through some of the interactive formats. Extended under the ~log(ue)  umbrella, analogue encounters across the festival site through performances, crits, readings,  workshops and more will foster a sense of community and belonging.

Speakers will include notable names such as filmmakers and influential theatre personalities  including Hansal Mehta, Anand Gandhi, Dar Gai, Gauri Shinde, Megha Ramaswamy,  Avijit Mukul Kishore and Bruce Guthrie; thought leaders Rohit Chawla, Swati  Bhattacharya and Ranjit Hoskote; architects Sameep Padora of sP+a, Khushnu Hoof,  Principal of Studio Sangath, Shimul Javeri Kadri, conservationist Abha Narain Lambah,  Ayaz Basrai of Busride Studio, Akshat Bhatt from Architecture Discipline and artist/  architect Vishal Dar; curators from some of the foremost museums in the world including  Martino Stierli from MoMA and Meneesha Kellay, Senior Curator, Victoria & Albert  Museum, London; academics such as Kaiwan Mehta, Dean of Balwant Sheth School of  Architecture, and Rohan Shivkumar, Dean of Kamla Raheja Vidyanidhi Institute for  Architecture and Environmental Studies (KRVIA); artists and visionaries including  Dayanita Singh, Thukral & Tagra and Gaurav Ogale; entrepreneurs and philanthropists  Sangita Jindal and Tarini Jindal Handa from JSW, along with Radha Goenka of RPG  Foundation; curator; and Creative Director, Pavitra Rajaram.

Special Projects

Expanding the curatorial dimension of the event, STIR brings various special projects into the equation, ensuring a packed weekend for everyone to enjoy. Originally commissioned by RIBA in London and supported in Mumbai by the British Council, The Architect has Left the Building by architectural photographer and filmmaker, Jim Stephenson, is a vital part of the programme. The project, a film installation by Stephenson, Simon James and and Sofia Smith, questions how architecture is used and its spaces occupied after the architect leaves and the publicity shots are done. Apart from the exhibition, Stephenson along with James will invite local photographers and filmmakers in the city to build on the narrative of his original exhibition, creating their own scenes that will be included in a remixed version of the original project. Also in the fold is a special collaboration between New York-based architect Suchi Reddy and Asian Paints, Chromacosm, celebrating the launch of the world's largest paint colour library by the multinational giant. The project will see a constellation of over 2000 colours come together and  simultaneously fade to black through a 'forest of reeds', elevating the two-dimensionality of screen pixels and paints into an immersive, three-dimensional experience.

Platforming a diverse array of stories from around the world, not only about how architecture and design are produced but also how they are instrumental in the way we  conduct our lives, ADFF:STIR Mumbai promises to be a sensorial extravaganza and will  open up avenues to expand the creative community and economy in the region and beyond.

Visit the ADFF:STIR Mumbai website for more information, ticket releases, detailed  programme and other updates on the festival.

About The Architecture & Design Film Festival, NY

Founded in 2009, the Architecture & Design Film Festival celebrates the creative spirit that  drives architecture and design. Through a curated selection of films, events, and panel  discussions, ADFF creates an opportunity to educate, entertain, and engage all types of  people who are excited about architecture and design. It has grown into the world’s largest  film festival devoted to the subject with an annual festival in New York and satellite events  around the world. For more information, visit https://adfilmfest.com/ or @ADFILMFEST on  Facebook and Instagram.

About STIR

STIR is a global media house and curatorial agency committed to STIRring creative minds – from architecture, design, and new media arts. 2019 marked the birth of STIRworld.com—a  global digital magazine that publishes daily thought-provoking content contributed by  writers from all over the world—ranging from critical case studies, opinion pieces and  columns, to original editorial series. In 2021, STIR launched STIRpad.com—a destination  for designers, galleries, and brands to share new collections, collaborations, exhibitions and  announcements. Driven by its motto to constantly #thinkNEXT, the publication pushes the  boundaries of creative discourse.

As a curatorial agency, STIR is committed to fostering creativity and supporting the  champions of the next through its various IPs and collaborative projects around the globe.  www.stirworld.com, www.stirpad.com  


By Naser Nader Ibrahim

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