HEMP_SCAPE: An exhibition design project defining the Design Variations spaces through a smart use of bio-based materials. For the Milan Design Week 2024, MoscaPartners entrusted Park Associati with the design of an exhibition solution for the new location of Design Variations, a garage located in Milan's historic Darsena area, built from 1938 and completed at the end of the 1940s based on an idea by Marco Zanuso. An architectural testament to Modern Milan, this building is characterised by the functionalist impact given by large square windows, winding ramps connecting the two levels and expansive volumes.
Focusing on a smart reuse of building materials, the project is characterised by an articulation of spaces through partition walls made of dry-laid hemp cement bricks, which result in a modular arrangement of the large 3,000-square-metre indoor area. 'Hemp_scape is an opportunity to focus attention on themes related to urban mining and bio-based materials our Park Plus research team has been developing for years, with the aim of emphasising the need for an ethical, responsible and low-impact architecture. All the hemp bricks used will be reintroduced to the market for reuse at the end of the event, thanks to a completely dry assembly that allows for quick construction and de-construction, with zero impact on the environment.' Filippo Pagliani, Partner and Co-founder of Park Associati.
An exhibition design project that looks to innovation and environmental responsibility, enhances the architectural volume that houses it by creating fluid and flexible spaces, and at the same time is capable of giving a strong overall identity to the Design Variations exhibition. An intervention that reflects the values representing Park Associati's design approach, 'listening, intuition and experimentation', translating them into a smart environmentally respectful exhibition process.
Design Variations 2024 by MoscaPartners
Garage, Viale Gorizia 14, Milan
Milan Design Week 2024
14th – 21st April 2024
PRESS DAYS AND OPENING PARTY
14th April 2024
Press Day | h 12 am - 7 pm
Opening party (with invitation) | h 7 - 11 pm
15th April 2024
Press Day | h 10 am - 3 pm
Opening Speech | h 3 - 4 pm
Visitors Entrance | h 5 - 9 pm
About Park Associati
Founded in Milan in 2000 by Filippo Pagliani and Michele Rossi, Park Associati focuses on architectural design, urban planning, landscape, interior design and product design.
Park Associati's approach to architecture is analytical, pragmatic and tailored, strong in tradition and at the same time capable of generating new linguistic codes through a process that combines listening, intuition and experimentation. Whether it is the Regione Lombardia skyscraper, the Luxottica or Salewa headquarters, a residential space, a Hermés, Brioni or Canali luxury boutique around the world, the retrofitting of a Milan’s Modernist building or the restoration of an entire neighbourhood, Park Associati sees each project as an opportunity to seek innovative, tailor-made solutions expressed through quality and attention to human beings.
