Local service providers, such as HVAC businesses, thrive on foot traffic. Earlier, people mostly relied on newspaper ads, flyers, and other conventional marketing tactics to gain visibility. With the growing popularity of the internet, you now have another powerful medium to inform your audience about your presence and attract their attention. And you can achieve this with the help of PPC advertising. Google Ads is a trusted PPC platform that allows you to target locations at a granular level. As a result, it has become convenient to run ads based on specific service locations. Then, why doesn’t every local business benefit from it? Implementing the correct strategies is key. Most companies and marketing agencies focus primarily on selecting a radius, but there are many other features a local business like yours can take advantage of.
If you want growth for your business, choose an experienced and reliable HVAC marketing agency for PPC ads. Their attention to detail, industry expertise, and hyperlocal strategies can boost traffic and conversions. What do they do differently? While top-notch marketers take a tailored approach, certain practices remain widespread among them. Here is a quick glimpse of a few.
Going hyperlocal with location extensions in search ads
You can find a feature called location extensions in Google Ads. If you apply this, you can show your address and directions with search ads. As a result, your company's chances of appearing in a relevant local search query, such as 'HVAC repair near me,' massively improve. The search ad can provide your address, contact details, ratings, and working hours. If a searcher clicks on the ad, he can check your business's location on Google Maps and consider visiting your website or business. This feature is activated when you link your Google Business Profile to your Google Ads account. To reap the benefit, your GBP info must be updated correctly. You can also add photos to the listing to establish the authenticity of your business.
Leveraging Local Service Ads (LSAs)
More than 100 types of service providers in the US and Canada markets can access this feature. If you want your HVAC business to be successful in your service areas, this marketing tool is worth considering. LSAs can be seen in the upper section of Google search results. Regular PPC ads cannot reach this position. However, every business must undergo a verification process to take advantage of LSAs. The owner's and business's background will be checked. You may also need to have general liability insurance with a specific coverage amount. The license will be reviewed. However, it doesn't end there. Every business must also undergo compliance checks and regular reviews. Qualifying for the LSA category is not an easy task. It is a precise process that only domain experts can handle effectively. So, consult them. For assistance, you can check out https://topmarketingagency.com/.
Hyperlocal ad targeting has become much easier than before. Still, the perks can be enjoyed when the proper steps and strategies are applied based on a client's business needs. Reputed marketing agencies understand this well. You can expect them to manage bids and budgets efficiently. They can also manage elements like reviews, radius, and quick responses. Their knowledge of new features gives them an edge over others. With them, you don't have to worry about photo quality, platform management, and more.
