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Zhenhua Luo, the director of WIT Design & Research, was invited to design a pop-up shop named “The Cloud” based on the theme that “A bookstore runs away from home” in December 2021. In this case, bookstores no longer bear too much responsibility to be an iconic architectural representation of the city.
Project name
Jetlag Books pop up shop
Interior design
WIT Design & Research
Beijing, China
One Thousand Degree Image