Italian luxury fashion house ETRO is making its Southeast Asian real estate debut with “Etro Residences Phuket”, an exclusive development that merges high-end design with immersive brand experiences. The new flagship project by Amal Development is brought to life in collaboration with The One Atelier, the global leader in branded real estate design, and will set a new standard for luxury living in Southeast Asia.
Following the success of “Etro Residences Istanbul”, the brand’s latest venture in Thailand expands its luxury property portfolio while reaffirming its commitment to creating lifestyle-driven experiences that seamlessly integrate the heritage and expertise of the brand founded as a textile manufacturer in 1968.
“Etro Residences Phuket” is the latest project from Amal Development, a visionary developer based in Phuket, Thailand, specialising in sustainable luxury. Known for a commitment to environmental stewardship and innovative design, Amal Development is known for creating harmonious living spaces that blend seamlessly with nature. Etro Residences Phuket will be part of the luxury beachfront residential complex, Gardens of Eden.
The One Atelier, a firm renowned for transforming iconic brand identities into architectural concepts, has designed bespoke apartments that embody the essence of modern, high-end living. Each home - ranging from three-bedroom apartments to duplexes - is meticulously crafted to reflect ETRO’s heritage, craftsmanship, and celebrated aesthetic. The interiors seamlessly showcase the brand’s signature style, incorporating bold patterns, rich textures, and a sophisticated color palette that harmonizes with Phuket’s natural beauty. Special pieces from the ETRO Home Interiors collection, made in collaboration with ONIRO Group, partner of Etro since 2017, will adorn the apartments and common areas of the complex, bringing the essence of ETRO into every detail.
Residents will have access to a plethora of tailored services and amenities, including private wellness retreats, spa experiences and holistic well-being programmes as well as state-of-the-art fitness facilities. Personalised concierge services will elevate the everyday, while immersive brand activations will provide residents privileged access inside ETRO’s exclusive network of art, culture, and fashion. ETRO CEO Fabrizio Cardinali, commented:
“Following the success of Etro Residences Istanbul, Etro Residences Phuket represents the brand’s continued growth into the luxury real estate, further reinforcing its identity as a lifestyle brand”. This ambitious project is poised to set a new standard in Southeast Asia’s rapidly expanding luxury property market, while further enhancing the brand’s remarkable heritage and reinforcing its commitment to innovation and timeless design.”
Aleksandr Chuvalov, CEO of Amal Development, stated:
“Thailand is an incredibly dynamic market, where evolving consumer preferences are driving demand for branded living. Our commitment to sustainable luxury and innovative design aligns seamlessly with the brand and project vision. This iconic new development will not only enhance Phuket’s luxury real estate offering, but also help to further enhance the wider Southeast Asia region as a destination for global discerning buyers seeking an unparalleled lifestyle experience.”
Michele Galli, CEO of The One Atelier, added:
“ETRO Residences Phuket represents a window into the future of luxury living. Branded real estate is about more than aesthetics; it is about creating a seamless blend of hospitality, wellness, and exclusivity that reflects the lifestyles of the world’s most discerning buyers. At The One Atelier, we specialise in crafting spaces that go beyond the expected to offer something deeply personal, immersive, and transformative. With “Etro Residences Phuket”, we have designed an environment where every detail, from the architectural vision to the smallest interior elements, align with the brand’s DNA to deliver a project unlike any other.”
The project is set to complete in 2027.
About ETRO
Founded in Milan by Gerolamo Etro in 1968, ETRO is synonymous with craftsmanship and creativity with a full range of Men’s and Women’s Ready-to-Wear, Accessories, Home, Fragrances and, starting in 2023, Kids and Eyewear collections. After a long history under the leadership of the Etro family, creators of a unique iconography and DNA, in December 2021 L Catterton acquired a majority stake in the company. Following the acquisition, in June 2022, Marco De Vincenzo was appointed as Creative Director for all of the Maison’s lines. De Vincenzo’s vision is a celebration of the essence of individuality with full respect to the brand’s roots and the traditions of Made in Italy.
ETRO’s presence is driven by the brand’s retail stores consisting of more than 160 locations in over 20 countries across Europe, North America, Middle East and APAC with a prestigious positioning in the symbolic cities of luxury shopping such as Milan, London, Paris, Dubai, New York, Beijing, and Tokyo. ETRO’s distribution network also includes digital, travel retail, and selected global wholesale retailers. www.etro.com
About AMAL DEVELOPMENT
Amal Development Co., Ltd. is a visionary developer based in Phuket, Thailand, specializing in sustainable luxury residential and hospitality projects. Known for their commitment to environmental stewardship and innovative design, Amal Development aims to create harmonious living spaces that blend seamlessly with nature. Its flagship project, Gardens of Eden, exemplifies its dedication to low-density, eco-friendly developments that cater to discerning global buyers.
About THE ONE ATELIER
The One Atelier is industry leader in the development of interior design for branded real estate, offering the full spectrum of services from brand scouting, conceptualization through interior design and architecture consultancy. The One Atelier prides itself on a consultative approach that assesses each project individually to devise the precise aesthetic, partner and services required. With an inherent understanding of the desires and demands of the modern luxury consumer, The One Atelier has been chosen by many of the globe’s leading luxury lifestyle and fashion brands to assist them in delivering truly exceptional properties that exceed expectations at every turn. www.theoneatelier.com
About ONIRO
ONIRO Group operates in the Italian luxury furniture and interior design sector. Characterised by a diversified creative offering, the company has several product lines, each of them an expression of a specific lifestyle concept. Since 1985, when Jumbo Collection brand was founded to create fine classic-style furnishings, the Group has expanded over time by adding up tp four Fashion and Luxury brands licenses. In September 2017, the ETRO Home Interiors line was launched, where furnishings inspired by travel themes are brought to life through evocative fabrics and materials. To expand its portfolio with a contemporary design brand, in 2024 ONIRO Group acquired Baleri Italia, whose iconic products are worshipped by design lovers since the eighties.
