Competition Background:
In the heart of Dongguan, a city once synonymous with factories, a groundbreaking transformation has occurred. Dongguan has evolved into 'China's Capital of Trendy Toys,' where innovation and youth converge. With an average age of 33.4 years, the city pulsates with the energy of the 'Z generation,' driving its fearless spirit of experimentation and creativity.
Amidst the bustling landscape of the Guangdong-Hong Kong-Macao Greater Bay Area, Dongguan stands as a beacon of change. Under the theme of 'The City of Art Toys in Dongguan China-Chic Design Competition,' we invite global designers and artists to participate. Rooted in our local culture and propelled by the carefree attitude of the 'Z generation,' this competition aims to create pioneering Intellectual Property (IP) operations, intertwining China-chic toy culture and creative design. Join us in shaping a future where innovation knows no bounds, and creativity knows no limits, all within the captivating spirit of Dongguan.
There are two track settings in the competition:
Track 1: China-Chic Toy IP Design Track
Design unique toy Intellectual Property (IP) inspired by Dongguan’s chic culture. Encourage artists and designers to merge local elements with modern aesthetics, crafting innovative and stylish toy concepts. Participants should capture the essence of Chinese chic and contemporary trends in their designs. No creative restrictions apply; participants are free to explore new forms, technologies, and materials.
Track 2: Local Cultural Product Design Category
Integrate Dongguan's local characteristics to create creative China-Chic style designs. Explore the depth of local culture and design product packaging and derivatives for Dongguan's existing specialty products. Alternatively, develop new nationally trendy cultural and innovative products for Dongguan. Proposals should include comprehensive plans for upgraded packaging design and the practical promotion of derivative products.
Work Submission:
1. Registration Form (Downloadable from Official Website)
2. Project Proposal (in PPT or PDF Format):
- For Track 1: The proposal should include IP design explanations, creative concepts, story design, and relevant symbolism. It should also encompass IP design visuals, showcasing the character's appearance, poses, and intricate details. Additionally, it should feature scenes depicting the IP character's effects, such as story-related posters or scenario design posters.
- For Track 2: The proposal should encompass overall product design concepts and plans for practical implementation and promotion.
3. Participants are required to submit the following alongside their submissions: creative ideas, rough sketches, work photos, and other related creative process materials (in JPG format, with a resolution of no less than 150dpi). All proportions and dimensions should be in metric units. Files, drawings, and images should be submitted in JPG format, with individual file sizes not exceeding 50MB.**
*Optional Content Submission: Videos (Up to 5 minutes): To better convey the artistic intent of the work, participants can submit concise videos. These videos may include displays of the artwork, team member introductions, and descriptions of the design concepts. The format is flexible, with MPEG, MP4, and AVI being the preferred video file formats.
Evaluation Criteria:
Implementation of the work 20%
Innovation 30%
Commercial value 20%
Locality 30%
Awards & Prizes:
(The prize money is all pre-tax.)
Track 1: China-Chic Toy IP Design Track
First Prize 50,000RMB: 1 Winner
Second Prize 30,000RMB: 2 Winners
Third Prize 10,000RMB: 3 Winners
Track 2: Local Cultural Product Design Category
First Prize 50,000RMB: 1 Winner
Second Prize 30,000RMB: 2 Winners
Third Prize 10,000RMB: 3 Winners
Popularity Award 5,000RMB: 1 Winner
Registration:
The registration and submission period for the competition is from from September 19th to November 25th, 2023. To register and submit your work, please visit the official competition website http://cityplayer.aim-competition.com/cityplayer?l= (Download full competition brief and registration form on the website.)
China-Chic Culture, Designer Toy Culture, IP Design, Product Design, Toy Design, Dongguan, Cultural Product
