A successful architecture firm can be made or broken on the back of its ability to discover the right clients, but how do you go about doing this in the first place?
It all starts with marketing. The more visible your company’s presence is in the eyes of the public, the greater the chance you will pick up a fine new addition to your portfolio.
This process does not necessarily need to be expensive to make it effective, and since there are so many online platforms to capitalize on nowadays, it may be easier to market your firm than ever before.
Start a Podcast
If you possess an in-depth knowledge of a subject, especially an interesting and important one like architecture, then why not show people?
By getting your hands on some great live stream software and starting a podcast, you can start to grow your brand and let potential clients know that you have the expertise to rely on.
Podcasts are immensely popular; in fact, there are plenty of dedicated architecture podcasts out there already, perhaps proving that there is a market willing to listen to what you have to say on the matter.
Develop a Hyper-Modern Website
Architecture, being an immensely visual discipline, would likely benefit from the help of a little virtual reality.
By developing a hyper-modern website, one that boasts virtual reality tours or augmented reality pages that showcase your portfolio in all its glory, you can bask in the many benefits of technology.
This added layer of interactivity can help keep the customer engaged, supplying them with a touchpoint to virtually reach out and experience your work for themselves.
An all-singing, all-dancing website that makes people say, ‘Wow, I should share this with my friends,’ is a powerful marketing tool indeed.
Plus, architecture is often on the cutting edge of technology and trends anyway, so it may be worth having a website that embodies that notion.
Let Your Work Do the Talking
Your portfolio should be the start of the show. If it is hard to find, poorly presented, or comes across as vague, like stock photos, for example, you may have a hard time convincing anyone that you are the firm to confide in.
Clearly presented and highly accessible, unique portfolios can differentiate companies from one another, an important point to remember when attempting to operate in a highly competitive field. A digital portfolio is crucial for architectural companies as it showcases their design expertise while enables quick sharing and collaboration with clients and stakeholders across different platforms.
Pro tip: by strategically setting up QR codes and incorporating them into your print materials, you can seamlessly enhance the accessibility of your online portfolio, allowing it to be effortlessly accessed with a single scan.
Leverage Social Media
Social media can be a strong ally at times, and certain platforms dedicated to video and image content (YouTube, Instagram) might be the ideal place to start boosting your brand’s visibility.
People tend to adore scrolling through social media to look at pictures of their dream houses, which you should be willing to oblige as an architecture firm looking to grow.
If you can manage to get yourself a substantial following, it will likely be easier to relish in the advantages of organic marketing, not to mention an extended reach.
