Commercial spaces serve not only functional purposes but also act as powerful branding tools. They create immersive brand experiences and leave lasting impressions by shaping perceptions and reinforcing brand identity.
Only a few architects and designers grasp this concept. However, Andres Pestana is one of them. For him, architecture transcends the mere construction of buildings; it is about creating spaces that tell a story and reflect the brands they represent.
He explains: “The spaces we inhabit influence how we work, think, and navigate our daily lives. As an architect, my responsibility is to design functional and meaningful spaces.”
Andres believes architecture should go beyond aesthetics, so he prioritizes practicality and emotional connection: “At the end of the day, architecture doesn’t end with designing buildings; it’s more than that. With architecture, you can create spaces that people truly connect with. That’s why we design spaces that foster connection.” This philosophy is at the core of Andres’s design approach.
With a foundation in architecture and fashion design, he seamlessly integrates interiors, branding, and creative direction into transformative spaces. His ability to blend aesthetics with functionality has made him a sought-after figure in the industry, working on luxury residential, commercial, and mixed-use developments across the United States, Saudi Arabia, and Latin America.
Andres earned his Master of Architecture degree from the renowned Savannah College of Art and Design (SCAD), where he also studied fashion design and graduated with top honors (summa cum laude). This unique blend of architecture and design gives him a deep understanding of form, function, and aesthetics. This allowed him to master the art of blending brand storytelling, spatial functionality, and user experience to create groundbreaking commercial environments.
Andres also has a Columbia University Construction Project Management Certificate, which has given him a deep understanding of project rules, limitations, and processes before and during construction. His expertise in developing work breakdown structures and job logic diagrams ensures that his designs are visionary and grounded in real-world feasibility.
Currently, Andres plays a key role at Flow, a Miami-based design and real estate firm. There, he leads architectural and interior projects for high-profile properties in Riyadh, Miami, and Fort Lauderdale. He oversees every stage of the design process—from initial concepts and material selection to final execution—to ensure that every space adheres to the highest standards of innovation and excellence.
His early career at renowned firms like Fogarty Finger Architecture in New York and JDS Development Group gave him a strong foundation in high-end developments. Notably, he contributed to SHoP Architects' iconic 111 W 57th St. skyscraper, which shows how he can execute visionary designs on a larger scale.
Beyond his professional work, Andres is deeply committed to architectural education. He has been a guest critic and jury member for SCAD and Universidad Simón Bolívar student design reviews. His involvement with organizations like the American Institute of Architects (AIA) and the National Organization of Minority Architects (NOMA) reflects his dedication to fostering diversity and excellence in the field.
With experience spanning residential, commercial, and mixed-use developments, Andres has redefined the approach to designing spaces. His work at Flow, a Miami-based real estate and design firm, proves how he can craft spaces that feel like an extension of a lifestyle rather than just a place to work or live.
The Power of Architecture in Branding
For Andres, every design matters. He believes architecture's primary goal is to tell a story and reinforce the brand, contrary to the outdated belief that it is simply constructing buildings.
"I’ve worked on everything from architecture to branding and creative direction," Andres explains. "Designing a commercial space is not simply for optimizing function. The goal is to craft an identity. The moment someone walks through the door, the space should instantly communicate what the brand stands for," he added.
This shows how every element of a space, from its layout to its materiality, lighting, and color palette, contributes to a brand's message. Commercial spaces must reflect a company’s ethos, creating a seamless, immersive experience that enhances brand perception.
By applying branding principles to architecture, Andres ensures that his commercial projects feel distinct, memorable, and emotionally engaging. He integrates custom materials, bespoke furniture, signature color schemes, and branded installations to reinforce the identity of the businesses he works with.
Architect Franco Micucci, who has worked closely with Andres, speaks highly of his talent in architecture and design: “Andres brings a unique perspective to every project. With expertise spanning architecture, interior, industrial, and graphic design, he has a rare ability of blending creativity with precision.” Franco says.
“At Flow, Andres has led projects across residential, commercial, and interior design, both in the U.S. and internationally. Also, as a freelance designer with AARCH Creative Studio, he approached design holistically to ensure that every space tells a cohesive story.” Franco is genuinely impressed by Andres's ability to create visually striking designs that perfectly capture the essence of the brands and spaces they represent. “His talent is undeniable, and I have no doubt he will continue making a lasting impact in the field”, Franco says.
The Evolution of Commercial Spaces: From Static to Dynamic Environments
Gone are the days when commercial spaces were purely functional. Today, they need to be adaptable, interactive, and designed for multiple uses. Businesses now want spaces that enhance experiences, and that’s precisely where Andres excels.
"Our surroundings shape how we live, work, and connect with others,” he explains. “Since the pandemic, people’s needs have changed with homes becoming workplaces, gyms, and social hubs. As an architect, I aim to design spaces that evolve with these changing needs.”
When designing spaces, Andres aims to create an environment that takes business operations to the next level. He explains: “Whether it’s a residential building with integrated coworking spaces or a mixed-use development that combines retail, offices, and public areas, I focus on creating designs that enhance daily life.”
This unique expertise is evident in his work at Flow, where he has helped shape mixed-use developments that seamlessly merge living, working, and leisure.
Christopher Hill, Global Head of Program Design & Development at the company, recalls Andres’s impact on the team: “Andres has been instrumental in bringing our architectural vision to life,’ he says.
Christopher adds: “He played a huge role in expanding Flow’s presence. From leading the successful delivery of Flow Narjis in Riyadh to contributing to major projects like Flow Granada, Flow Miami, and Flow Ft. Lauderdale, Andres has an incredible ability to turn complex design concepts into functional, high-quality spaces. His leadership and technical skills ensure that every project exceeds industry standards to create vibrant, community-driven environments where people can truly live, work, and connect.”
These projects extend beyond conventional buildings; they are vibrant communities where everything integrates seamlessly.
By prioritizing adaptability, Andres designs commercial spaces that can transform over time, ensuring long-term usability and sustainability. His approach includes:
1. Multifunctional design elements allow spaces to shift from office settings to social lounges or event venues. Andres explains, "We design versatile spaces that seamlessly transition from office environments to social lounges or event venues. This way, those who use the space can integrate work, leisure, and community for a more holistic lifestyle experience."
2. Smart space planning that maximizes usability without sacrificing aesthetics. As Andres puts it: “My goal as an architect is to create spaces that evolve with people’s needs. Modern architecture must be versatile and flexible, adapting seamlessly over time. Whether it's a residential building with integrated coworking areas or a mixed-use development, I design with purpose: to enhance daily life while maintaining visual harmony.”
3. Branded environments create a deep emotional connection between the space and its users. "I don’t believe in just dictating how a space should be used,” Andres says. “A great space should invite interaction, letting people interpret and experience it in their own way. When there’s a real emotional connection, people naturally take ownership of it.
Merging Functionality with Aesthetics in Commercial Design
Commercial spaces must strike a delicate balance between being highly functional and visually compelling. A beautiful but impractical workspace frustrates employees and hinders productivity, while a purely functional space without aesthetic appeal can feel sterile and uninspiring.
Andres approaches this challenge by ensuring that every design decision serves both a practical and visual purpose: “That’s what makes architecture truly impactful,” he reveals. “My goal is to create designs that make people think, not just to be bold for the sake of it, but to spark imagination and open up new possibilities.”
Andres adds: “We live in architecture. The best spaces don’t just look good; they work effortlessly for the people using them. Whether it’s a commercial space or a residential development, I want every interaction with the space to feel intuitive and inspiring.”
His strategy for blending functionality with aesthetics includes:
1. Lighting is a branding tool that uses customized light fixtures that align with a brand’s identity while enhancing the atmosphere of the space: "The spaces we live, work, and play shape how we feel and interact every day. One element, lighting, plays a major role in how people experience and connect with a space.” Andres explains.
2. Material selection that speaks to brand values, whether it’s the warmth of natural wood for an inviting environment or sleek, modern finishes for a high-tech feel: "Architecture isn’t just about building structures. The main goal of architecture is to tell a story, improve the brand and create a positive experience," he expounds.
3. Furniture and spatial design guide movement, ensuring that employees and customers intuitively interact with the space to enhance productivity and engagement. Andres explains: "Furniture and spatial design should do more than just look good. They should guide movement and make interactions feel natural. When a space flows well, employees and customers engage more intuitively, which boosts productivity and connection. That’s why we design spaces that foster connection, like residences that blend workplaces, social spaces, and amenities so people can truly live, work, and play in one seamless environment. It’s rewarding to create places that shape how people reside and interact and build communities."
The Intersection of Work, Living, and Commercial Spaces
The concept of work-life integration has redefined how commercial spaces function. With hybrid work models and lifestyle-driven real estate gaining popularity, businesses now require spaces that support multiple aspects of life rather than existing in isolation.
Andres’s work demonstrates how architecture can seamlessly merge living and working spaces. Rather than treating commercial and residential projects as separate entities, he designs them as interconnected experiences, creating multi-use environments that enhance personal and professional life.
“In the past, my focus was on office buildings and lobbies,” Andres explains. “But today, we’re designing developments that touch every part of daily life. These spaces allow people to work, play, and interact, all in one environment.”
By eliminating the rigid separation between commercial and residential architecture, Andres is at the forefront of creating spaces that adapt to the way people live and work today. His work integrates:
1. Flexible office spaces within residential developments allow residents to work remotely without leaving their buildings: "Since the pandemic, the way we use space has completely changed,” says Andres. “For instance, homes have become offices, gyms, and social hubs. As an architect, I aim to design spaces that evolve with people’s needs. Versatility and flexibility are everything in modern architecture. When a space can adapt over time, people won’t outgrow it.”
2. Retail and leisure amenities that enhance the workplace experience, making offices more inviting and socially engaging: “In my current role, we focus heavily on community building through architecture,” he says “We design homes that blend workspaces, social areas, and amenities so people can easily live, work, and connect in one place. It’s fulfilling to see how these spaces help people interact and build meaningful connections”.
3. Branded communal areas create a sense of identity and belonging within multi-use developments. Andres explains: "Building structures is not the end goal of architecture. I see to it that I incorporate storytelling, branding, and experience in my designs. Figuring out how to balance all that has shaped my career, letting me be creative and strategic simultaneously.”
Sustainability and the Future of Commercial Design
As the future of commercial spaces unfolds, sustainability has become an integral component of architectural innovation. Andres incorporates green building principles into his projects, ensuring that his designs are environmentally responsible while maintaining aesthetic excellence.
His sustainability-driven strategies include:
1. Passive design techniques that optimize energy efficiency and reduce environmental impact. He explains: “With adaptable buildings (like a home that doubles as a coworking space or a mixed-use hub blending retail and public areas), you cut down on wasted resources. Multi-functional spaces show how passive design strategies and adaptable layouts can reduce waste.”
2. Biophilic design, integrating natural elements to promote well-being and enhance brand identity. "Think of passive design as nature doing the heavy lifting. You maximize sunlight, natural ventilation, and thermal mass to boost energy efficiency and reduce environmental impact,” Andres says.
3. Smart technology solutions that allow businesses to optimize space usage and energy consumption. He highlights the importance of innovative technology integration, saying, “When we design adaptable, multi-purpose spaces, we’re helping businesses run smarter. By integrating smart technology, we can optimize space usage and reduce energy consumption, which is a win for both the business and Mother Earth.”
The Future of Commercial Spaces
The way businesses think about space is changing fast. It’s no longer just about aesthetics or functionality. Today, companies want spaces that reflect their brand, enhance user experience, and embrace cutting-edge design. That’s precisely why architects who can merge all three are more valuable than ever.
Andres redefines what commercial spaces can and should be. His works set new standards, proving that the future of commercial design is more on creating adaptable and immersive environments that seamlessly fit how people live and work. “Architecture isn’t just about what works today. We also must think of the future, so we design spaces that grow with us.” Andres says. “Beyond aesthetics and function, architecture at its core is all about making commercial spaces sustainable, flexible, and truly in tune with the people who use them.”
His approach ensures that commercial spaces tell a story, enrich lives, and inspire future generations of design: “In the end, the most successful spaces are the ones that feel natural,” Andres says. “If a space makes people feel inspired, productive, and connected, we’ve done our job as designers.”
